Product Marketing Manager, Fresh Operations Management

Logile, Inc. is a leading retail labor planning and management provider, seeking a Product Marketing Manager to oversee the go-to-market strategy and messaging for their Fresh Operations Management portfolio. The role involves translating complex operational realities into clear value propositions and supporting product launches and sales enablement efforts.

Responsibilities:

• Develop deep expertise in Logile’s fresh operations management solutions and the retail problems they solve
• Understand customer personas across fresh operations, merchandising, inventory planning, store leadership, and corporate operations
• Track industry trends related to fresh, shrink, availability, and in-store production
• Own messaging frameworks, positioning, and value propositions for assigned fresh operations management capabilities
• Define and refine target market segments and buyer personas, tailoring messaging by format, department, operational complexity, vertical, and sub-vertical
• Translate detailed product capabilities into business outcomes such as shrink reduction, improved availability, margin protection, and execution consistency
• Lead go-to-market execution for new product launches and major enhancements within the fresh portfolio
• Partner with Product Management to shape launch narratives, roadmap storytelling, pricing/packaging, and market readiness
• Strategize and execute go-to-market approaches as Logile expands across new retail verticals, sub-verticals, and geographic regions, adapting messaging, packaging, and proof points as needed
• Develop launch plans and internal enablement to support Sales, Solutions, and Customer teams
• Build and maintain sales enablement assets including pitch decks, solution briefs, demo narratives, and competitive positioning
• Partner closely with Sales and Solution Consulting to support complex sales cycles involving fresh operations
• Work with Content and Marketing teams to create product-driven content for webinars, events, blogs, case studies, and thought leadership
• Support and influence integrated marketing campaigns by providing product narratives, use cases, and audience-specific messaging across channels
• Monitor competitive offerings across fresh operations management, store production, and adjacent retail solutions
• Provide insights that inform positioning, differentiation, and product strategy

Requirements:

• ~3+ years of B2B SaaS Product Marketing experience, owning product marketing for a defined product, module, or capability within a larger portfolio
• Exposure to retail operations, grocery, fresh foods, inventory, supply chain (retail) or store execution environments is strongly preferred
• Proven ability to adapt positioning and go-to-market strategies across different verticals, sub-verticals, and regions
• Strong ability to craft clear, outcome-oriented messaging from complex operational concepts
• Comfort working cross-functionally with Product, Sales, Marketing, and Customer Experience teams
• Highly organized, self-motivated, and execution-oriented
• Willingness to travel occasionally for customer meetings and industry events
• Product Marketing experience in B2B SaaS
• Understanding of retail operations and fresh foods
• Ability to craft clear messaging
• Cross-functional collaboration skills
• Experience in grocery or convenience retail
• Knowledge of supply chain management
• Experience with integrated marketing campaigns