Marketing Manager

Data Axle is a leader in data solutions that drive meaningful connections between companies and people. They are seeking a Marketing Manager responsible for managing marketing initiatives that support customer acquisition, retention, and brand awareness within the Nonprofit division.

Responsibilities:

• Manage the execution of marketing initiatives to promote the Company's nonprofit products, services, and solutions
• Collaborate with business leaders and cross-functional teams to support strategic marketing campaigns and promotional efforts
• Coordinate the development and implementation of marketing and sales support materials and programs
• Support brand strategy initiatives that positively position the Company with customers and prospects in the nonprofit sector
• Assist in the design and execution of marketing programs focused on attracting new customers and retaining existing customers
• Serve as liaison with internal creative resources and manage relationships with external vendors including copywriters, website designers, and other marketing service providers
• Project manage the development of marketing collateral, digital assets, and campaign deliverables to ensure projects are completed on time and aligned with business objectives
• Develop and maintain strategic social media posting calendars and content schedules to support marketing initiatives and brand engagement
• Supervise and provide guidance to assigned marketing staff and/or external vendors as applicable. Assist with prioritization and delegation of team activities
• Plan and implement marketing campaigns utilizing digital, print, email, social media, and other marketing channels
• Analyze customer behavior, campaign performance, and marketing metrics to identify opportunities for improvement
• Conduct market research and monitor nonprofit industry trends to support marketing strategies and campaign development
• Identify marketing opportunities and recommend tactics to support growth initiatives
• Assist with budget planning and management for marketing programs and initiatives

Requirements:

• Ability to effectively communicate with individuals at various levels inside and outside the Company in a professional manner
• Strong project management and organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Strong written communication skills and basic copywriting abilities in support of social media posts, sales collateral and other promotional materials
• Ability to collaborate effectively with cross-functional teams, creative resources, and external vendors
• Knowledge of marketing principles, campaign execution, digital marketing, and lead generation strategies
• Familiarity with direct marketing, online advertising, social media management, website content coordination, and collateral development
• Ability to develop strategic content and social media calendars aligned with marketing objectives
• Strong analytical and problem-solving skills with the ability to evaluate campaign effectiveness and recommend improvements
• Ability to understand Company strategies and apply them to marketing initiatives
• Proficiency in Microsoft Office applications and marketing technology platforms
• Bachelor's degree or equivalent required
• 5 to 7 years of related marketing experience required
• Experience working with AI tools like Claude, ChatGPT, or Microsoft Copilot preferred
• Previous experience coordinating or managing marketing programs, campaigns, or vendors preferred
• Experience within nonprofit, fundraising, data, or B2B marketing environments preferred