Marketing Campaign Manager, Life Sciences

Datavant is the data collaboration platform trusted for healthcare. As a Campaign Manager, Life Sciences, you will support the planning, execution, and optimization of integrated marketing campaigns that drive engagement, demand, and pipeline growth across key healthcare audiences.

Responsibilities:

• Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
• Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
• Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
• Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
• Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
• Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
• Contribute to testing and experimentation efforts to improve campaign performance over time

Requirements:

• 5 years of experience in marketing, campaign management, or demand generation (B2B preferred)
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
• Experience supporting multi-channel marketing campaigns (email, digital, content, events, etc.)
• Analytical mindset with the ability to interpret performance data and generate insights
• Strong written and verbal communication skills
• Ability to collaborate effectively across cross-functional teams, including Sales and Product
• Detail-oriented with a focus on execution excellence
• Experience in healthcare, life sciences, or other regulated industries
• Experience supporting or executing field marketing initiatives, including trade shows, conferences, and events
• Familiarity with marketing automation and CRM tools (e.g., Marketo, HubSpot, Salesforce)
• Understanding of B2B buyer journeys and lead lifecycle concepts (MQL, SQL, nurture programs)