Datavant is the data collaboration platform trusted for healthcare. As a Campaign Manager, Life Sciences, you will support the planning, execution, and optimization of integrated marketing campaigns that drive engagement, demand, and pipeline growth across key healthcare audiences.
Responsibilities:
- Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
- Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
- Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
- Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
- Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
- Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
- Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
- Support field marketing initiatives such as trade shows, webinars, and provider-facing events
- Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
- Contribute to testing and experimentation efforts to improve campaign performance over time
Requirements:
- 5 years of experience in marketing, campaign management, or demand generation (B2B preferred)
- Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
- Experience supporting multi-channel marketing campaigns (email, digital, content, events, etc.)
- Analytical mindset with the ability to interpret performance data and generate insights
- Strong written and verbal communication skills
- Ability to collaborate effectively across cross-functional teams, including Sales and Product
- Detail-oriented with a focus on execution excellence
- Experience in healthcare, life sciences, or other regulated industries
- Experience supporting or executing field marketing initiatives, including trade shows, conferences, and events
- Familiarity with marketing automation and CRM tools (e.g., Marketo, HubSpot, Salesforce)
- Understanding of B2B buyer journeys and lead lifecycle concepts (MQL, SQL, nurture programs)