Senior Product Marketing Manager

Reltio, an SAP Company, is seeking a Senior Manager of Product Marketing for their AI-powered Context Intelligence and data unification platform. This strategic role focuses on translating platform capabilities into industry-specific business value messaging and driving go-to-market initiatives.

Responsibilities:

• End-to-end-industry marketing ownership across multiple industries through value messaging, thought leadership, designing campaigns, and enablement content
• Develop and activate solution messaging for multiple industry use cases, clearly articulating business value drivers and how our platform improves various key business processes in the age of AI
• Conduct research across market segments to deepen understanding of personas, business processes, and apply those insights to our messaging and go-to-market plans
• Create inspiring and compelling externally-facing content, including solution briefs, blogs, presentations, webinars, thought leadership content, and demonstrations to communicate the unique value our platform brings to business use cases
• Develop high-impact industry-use case content and go-to-market plans to support ABM and to accelerate pipeline and booking growth in partnership with product, sales, and marketing stakeholders
• Create, manage, and deliver high-impact enablement programs, prioritizing assets to support sales and help achieve revenue goals
• Collaborate with and support the demand generation, partner marketing, and digital team to deliver integrated campaigns that engage more prospects and move them down the sales funnel
• Partner with the product organization to deliver high-impact product launches and showcase our innovation in the market for industry-focused new capabilities
• Monitor industry business, data and AI trends and develop business and data executive focused competitive positioning through competitive analysis and input from field and product management teams

Requirements:

• Bachelor's degree in business, marketing, or an IT/software-related field required
• 5-10 years of experience in product marketing in B2B enterprise software
• Talented storyteller who crafts compelling narratives that engage audiences and move them from consideration to purchase, grounded in a solid understanding of our product messaging
• Proven strategic thinker who solves for clear business outcomes and plans programs that deliver against those
• Ability to collaborate and drive alignment cross-functionally to deliver excellent execution of high-impact programs
• Resourceful operator with a proven track record of high-quality work and ability to execute multiple projects with tight deadlines effectively, and prioritize for impact in a fast-paced environment
• Outstanding written and verbal communication skills, strong public speaking and presentation skills, and attention to detail in messaging and work outputs
• Familiarity with enterprise SaaS solutions and experience with selling to tech and LOB leaders
• Strong quantitative and analytical skills with a passion for measurement and metrics
• Entrepreneurial spirit and confidence to pick up and lead new projects
• MBA preferred
• Bonus points for knowledge of/experience in life sciences, financial services, and healthcare industries
• Product marketing experience in data management technologies in a SaaS environment
• Experience with SaaS solutions in data management, data governance, AI, and analytics technologies