Lifecycle Marketing Manager

SimplePractice is a company focused on transforming health and wellness through innovative solutions for practitioners. They are seeking a Lifecycle Marketing Manager to enhance customer value and retention by managing core communication strategies and optimizing customer engagement through various channels.

Responsibilities:

• Core Communication Vehicles: Lead the execution and optimization of recurring customer-facing touchpoints, transforming our newsletters and community updates into high-value engines for product discovery
• Feature Adoption Workflows: Partner closely with Product teams to identify low-adoption features and design multi-channel behavioral flows (Email, IPM, SMS, Push) that guide users to deeper product utility and habit formation
• Survey Program Architecture: Centralize and manage cross-functional research and feedback requests (Product, Research, etc.), transitioning them from reactive, one-off sends into a structured, automated lifecycle feedback program
• Critical & System Announcements: Serve as the dedicated owner for all high-stakes, time-sensitive system notices and compliance updates, ensuring absolute accuracy and delivery to the paid base
• Onboarding Execution Support: Partner with the Lifecycle Lead to build, test, and optimize the automated workflows and messaging assets that power our early lifecycle and onboarding experiences
• Rigorous Experimentation: Maintain a continuous A/B testing roadmap focused on cadence, copy optimization, and channel selection (Email vs. IPM) to maximize feature utilization
• Audience Governance & QA: Monitor overall base health, deliverability trends, and engagement metrics while running a strict, "zero-fail" QA process before any critical or automated send

Requirements:

• 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on customer communication and retention in a SaaS or subscription environment
• Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo)
• Strong knowledge of performance metrics and experience using data tools (e.g., Tableau, Mixpanel) to analyze campaign health and trends
• A proven track record of managing complex target lists, exclude logic, and meticulous segmentation frameworks with a zero-error tolerance
• Strong tactical execution skills across Email and IPM, with an acute understanding of how to tailor micro-copy and context to each distinct channel
• Ability to design a clean, cross-functional communication workflow while remaining excited to roll up your sleeves, build campaigns, and troubleshoot technical triggers daily
• Proven ability to interface with Product, User Research, and Support teams to manage competing internal priorities and protect the customer experience
• Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus