Senior Field Marketing Manager, THV

Edwards Lifesciences is dedicated to pioneering next-generation innovations in cardiovascular care. The Senior Field Marketing Manager will plan marketing projects, partner with key thought leaders, and create global market strategies to advance the business and improve patient outcomes.

Responsibilities:

• Plan marketing projects and activities with accountability for successful completion within scope of project deliverables including supporting technical team meetings and driving product design requirements using voice of customer inputs
• Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
• Collaborate with management to create, communicate and execute global market strategies and actionable market plans to advance the business and generate value
• Collect and interpret voice of customer (VOC) in order to define product requirements
• Provide direction and guidance to smaller project teams to execute tactical marketing projects and/or initiatives
• Identify and evaluate marketing process improvements and/or course correction/course alignment opportunities
• Other Incidental Duties

Requirements:

• Bachelor's Degree in related field with 8 years experience of work experience or equivalent work experience based on Edwards criteria Required
• Master's Degree or equivalent in related field with 6 years experience of related experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred
• This person will be in the Mid-Atlantic Region
• 60% Travel
• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive understanding of internal and external product and market
• Extensive understanding of related aspects of marketing concepts and principles
• Ability to build and coach other's to create market models with supporting assumptions in order to determine key financial metrics and market opportunity
• Ability to create comprehensive marketing strategies with supporting plans and the ability to execute
• Possess the ability to measure and track performance/success of programs/initiatives
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control