Group Product Manager, Digital Lending

Forward Financing is a financial technology company on a mission to unlock the capital that fuels small businesses across America. They are seeking a Group Product Manager, Digital Lending, to lead the strategy and execution for customer-facing digital experiences, optimizing the origination funnel and integrating AI into the product.

Responsibilities:

• Own the Portfolio: Set the vision, strategy, and roadmap for the marketing site, application flows, customer portal, and ISO/broker portal
• Drive the Funnel: Optimize the origination funnel end-to-end (from first visit to funded deal) to materially improve pull-through and conversion rates
• Treat Brokers as Customers: Govern the ISO digital experience (submissions, payouts, deal status) with the same rigor as the small-business-owner experience
• Ship AI-Native Experiences: Deeply embed AI into the product (e.g., chat bots, auto-decisioning explanations, intelligent document collection, conversational support, agentic self-service)
• Lead with AI: Use AI fluently in your daily product craft (research synthesis, rapid prototyping, spec writing, SQL queries) to set the standard for the team
• Govern Instrumentation: Treat event taxonomy and tracking plans as first-class deliverables. No feature ships without strict data instrumentation
• Own the Analytics Stack: Partner with Data/Analytics to own digital analytics tools (e.g., Pendo, Amplitude, Tableau, Looker) and foster a daily habit of self-serve metrics
• Run Continuous Experimentation: Lead a structured A/B and multivariate testing program grounded in rigorous hypothesis and data discipline tied to funnel optimization
• Partner with Design & Platform PMs: Collaborate closely with a Senior Product Designer to maintain high UX craft, and translate platform capabilities (Salesforce, Underwriting, Money Movement) into seamless user experiences
• Manage Risk & Compliance: Ensure all digital and AI innovations align with credit policies, regulatory obligations, and operational risk frameworks
• Executive Communication: Deliver clear, data-backed updates to leadership regarding trade-offs, performance, and strategic requests

Requirements:

• 8+ years in product management, including 3+ years in fintech or digital lending - ideally in a high-velocity B2B or B2C credit product
• Proven track record of driving measurable conversion and time-to-revenue wins
• Fluent in using AI tools for daily PM work and hands-on experience shipping customer-facing AI/ML features (including monitoring and evaluation framework design)
• Deep fluency with product analytics (Amplitude, Mixpanel, etc.), data instrumentation/taxonomies, and the ability to write or leverage AI for SQL queries
• Experience running structured A/B testing programs with rigorous statistical discipline
• Demonstrated ability to lead cross-functional peers (Design, Engineering, Risk, Marketing) without direct authority
• Demonstrates excellent skills in communicating with leadership—presenting vision, technical concepts, and new builds with a sharp analytical and commercial focus to secure buy-in and build consensus
• Familiarity with digital lending or other digital fintech products (banking, payments, insurance, brokerage, etc.)
• Familiarity with the modern AI landscape, including how to leverage LLM tools (e.g. Claude Code) to improve shipping quality and velocity, as well as deploy functional agent workflows to deliver seamless, intelligent and personalized user experiences