Marketing Manager

DeVoe & Company is seeking a Marketing Manager to help create, develop, execute, and manage marketing and event initiatives. This role focuses on leading marketing initiatives, particularly in industry events and thought leadership, requiring strong project management and analytical skills.

Responsibilities:

• Graphic Design : Graphic design production for email communications, event promotion, social media, and promotional materials
• Event & Conference Production : Manage multiple project streams within events, including venue sourcing, fulfillment of sponsorship benefits, and involvement in overall project management. Experience managing F&B, hotel contracts, networking events, and budgeting/expense management
• Brand Management and Presentation Development : Develop and update marketing presentations and collateral to support the ongoing freshness of materials and message. Experience in PPT and Canva
• Social Media : Lead social media marketing, including the copywriting and design for social media posts; Manage comments and tags
• Webinar Production : Develop a comprehensive webinar calendar, including setting the strategy, determining content and topics, developing visual aids/charts, scheduling guests, creating promotional campaigns, executing the webinar via Zoom, tracking leads, etc
• Website : Update the company’s website based on the editorial calendar, current promotional events, and other opportunistic improvements. Manage the gated content and support the company’s SEO and PPC efforts
• HubSpot Marketing Tool Management : Build marketing emails and drip campaigns, including testing, QA, and criteria validation. Develop trigger-based emails to support lifecycle communications for prospects and clients. Maintain analytics and key metrics
• Vendor Management : Marketing technology, event, and design partner liaison
• Thought Leadership, Reports & Survey Development Support

Requirements:

• Bachelor's degree in marketing or communications, or equivalent experience
• 4-10 years of marketing experience; passionate about continuous learning in marketing
• Experience in HubSpot Marketing Automation Tool or equivalent email marketing system, Salesforce, and website CMS (Webflow experience is a plus)
• Track record of leading or supporting successful in-person and virtual events
• Excellent written and oral communication skills
• Adept at data analysis and reporting
• Extremely strong attention to details
• Highly organized and strong project management
• Self-starter with ability to prioritize
• B2B marketing experience within financial services
• Strong knowledge of Google Suite, Microsoft Office (including PPT and Excel), and Zoom; Knowledge of Dropbox is a plus
• Ability to work independently and proactively in a fast-paced, dynamic, and remote work environment; Must have a designated professional workspace
• Willingness to work outside regular business hours as needed
• Travel is required to bi-annual company conferences and annual team offsite meeting
• Knowledge of the wealth management industry / financial services space
• Canva or Adobe Illustrator Design acumen
• Webinar management tools (Zoom webinar)
• Asana/Project Management Tools