Performance Marketing Lead - Meta & Google

Bulletproof is a company that crafts products to awaken the potential in every coffee aficionado, focusing on wellness and performance. They are seeking a Performance Marketing Lead to take ownership of paid acquisition across Meta and Google, driving customer acquisition and profitability through campaign management and analysis.

Responsibilities:

• Own day-to-day management of Search, Shopping, Performance Max, and YouTube
• Manage shopping feed health, product prioritization, and bid strategy
• Build search query reports into a regular negative keyword and theme expansion workflow
• Identify inefficiency and reallocate spend toward proven performers
• Operate a structured creative testing program built on modular hook, body, and CTA testing
• Brief creative concepts weekly based on test learnings and audience response — drive the brief, don’t wait for assets to be handed to you
• Maintain creative testing velocity and a documented testing log that builds institutional learning over time
• Make cut, scale, or iterate decisions quickly based on clear performance thresholds
• Identify creative fatigue and refresh before performance degrades
• Partner directly with our in-house creative team to keep the production pipeline full
• Monitor and improve core metrics: new customer CAC, blended ROAS, contribution margin, and revenue growth
• Run weekly performance analysis across both platforms and surface findings the team didn’t ask for — anomalies, opportunities, leading indicators, things degrading before they become problems
• Build attribution analysis using GA4, Triple Whale, Wicked Reports, or similar — understand the difference between platform-reported ROAS and true incrementality
• Make daily and weekly budget allocation decisions across campaigns based on real-time performance signals, balancing growth and profitability goals
• Partner with internal ecommerce, creative, and analytics teams to align media strategy with broader business priorities
• Bring proactive recommendations to the team. We don’t want a manager who reports what happened last week; we want an operator who tells us what to do next week and why

Requirements:

• 5+ years hands-on managing paid media on both Google Ads and Meta
• Demonstrable Meta creative fluency: can articulate what makes a hook work in the first few seconds, has personally briefed and tested high volumes of creative variants, comfortable working directly with creative teams and UGC creators
• Demonstrable Google Ads depth across Search, Shopping, and Performance Max
• Strong understanding of ecommerce funnels, CAC/LTV economics, attribution, and conversion optimization
• Strong analytical and reporting skills — comfortable building the analysis, not just consuming dashboards
• Understands the difference between platform-reported ROAS and true incrementality
• Has scaled a DTC Meta account meaningfully through creative iteration, not just budget increases
• Self-directed and accountable — finds work to do without being assigned it, comfortable working independently in a fast-paced environment, measured on outcomes rather than hours logged
• Strong written communication. We expect concise, decision-ready updates — not status reports
• Direct response background or formal DR training — understands the principles behind why hooks, body angles, and CTAs work, not just how to test them
• Active experience using AI tools in the paid media workflow (creative ideation, ad copy generation, audience research, performance analysis, reporting automation)
• DTC/ecommerce experience strongly preferred. Subscription-heavy DTC even more so