Social Strategist, Influencer Marketing

Viral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. They are seeking a Social Strategist to conceptualize and build full social media campaigns, leveraging extensive knowledge of social media trends and research data to enhance client strategies.

Responsibilities:

• Participate in campaign development, deployment tactics, and proactive strategic social media planning
• Develop the guiding brand platform (ex. Positioning & narrative direction, core values, tonal direction, & brand personality) for clients across a various and wide ranging list of business categories
• Performing qualitative market research and directing quantitative research when required
• Work with clients to develop the organization's social voice and persona, provide social media consultation, and campaign specific social strategies for organic and paid social
• Writing is clear and succinct
• Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity
• Experience creating Social Media Playbooks and Social Media best practice protocols
• Identify gaps and opportunities in content plans for new & existing clients
• Extensive experience and knowledge with Instagram, TikTok, Facebook, Twitter, YouTube, etc
• Remain on the pulse of social media trends, ecosystem changes, and best practices to optimize strategies and educate the larger Viral Nation community
• Ability to decipher information using data & measurement tools
• Involvement in new business pitch presentations

Requirements:

• 3-5 years of professional experience with strategy and social media platforms - agency experience preferred
• Experience and a deep understanding using Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter
• Knowledge and understanding of many key industries (CPG, Gaming, Tech, Retail)
• Ability to write an informative brief that clearly and confidently articulates vision and process
• Ability to translate direction from internal leadership and external clients into social media strategies and deliverables
• Responsive and available to meet the demands of clients across multiple time zones
• Proficiency with social media management and analytical tools
• Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience
• Experience growing brands on social media