Senior Manager, Data Science & Analytics

Zeta Global is an AI-Powered Marketing Cloud that utilizes advanced artificial intelligence to enhance marketing efficiency. They are seeking a Senior Manager, Data Science & Analytics to develop performance-oriented marketing strategies and provide actionable insights for client customer acquisition efforts.

Responsibilities:

• Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities
• Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes
• Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals
• Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact
• Establish and maintain robust testing frameworks that are statistically valid and operationally scalable
• Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication
• Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns
• Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention
• Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities
• Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact