Sr. Manager, Growth Marketing Programs

VenturEd Solutions has been supporting K-12 private and independent schools for over 40 years. The Sr. Manager, Growth Marketing Programs will own the campaign layer of the demand engine, leading the execution of marketing strategies, managing budgets, and collaborating with various teams to drive measurable pipeline results.

Responsibilities:

• Own the full campaign lifecycle from brief to results — planning, build, launch, optimization, and program-level reporting — operating within the strategic direction set by the Sr. Director and the operational frameworks owned by the Sr. Manager, Growth Marketing Operations
• Build and manage the always-on, school-calendar-driven demand motion
• Develop and execute segment-specific nurture tracks by school type, persona, and buying stage
• Own the growth marketing content brief
• Direct AI-assisted content production tools to produce campaign assets at scale
• Own budget direction and vendor relationships within your program portfolio
• Partner with the Sr. Growth Marketing Operations Manager on campaign tracking, lead scoring alignment, and program-level attribution

Requirements:

• 5–7 years in B2B demand generation, campaign management, or growth marketing — ideally in SaaS or EdTech
• Proven track record building and managing multi-program campaign portfolios that drive measurable pipeline
• Experience in K-12 education, enrollment management, admissions, or the independent school market — required given the specificity of the enrollment calendar motion and the ramp time that context provides
• Experience with AI-assisted content production workflows — comfort directing tools like Jasper, ChatGPT, Canva, or similar to produce at scale
• Strong understanding of multi-touch nurture strategy, lead scoring, and behavioral segmentation
• Ability to take strategic direction and execute with full autonomy, optimizing for impact and goal achievement
• Working proficiency in HubSpot and Salesforce as a power user within a managed MarTech stack
• Data-driven and collaborative approach to optimization — comfortable owning program-level reporting and partnering with the Ops Manager on attribution and infrastructure