White Cup is a company that helps distributors grow revenue through their CRM and Business Intelligence platform. They are seeking a quota-carrying B2B SaaS seller responsible for generating pipeline, running a full sales cycle, and closing business in a complex B2B distribution environment.
Responsibilities:
- Own your number and deliver against net ARR quota
- Build and manage a 3x+ pipeline through outbound prospecting and inbound lead conversion
- Run the full sales cycle (prospecting, discovery, solution alignment, proposal, negotiation close)
- Lead complex deals with multiple stakeholders
- Maintain accurate forecasting and pipeline discipline
- Partner with Marketing, Product, and Customer teams to win business
- Prospect into target ICP accounts and build pipeline
- Run discovery calls and uncover business value and ROI drivers
- Drive deal strategy and next steps
- Lead solution alignment (including demos) by partnering with pre-sales/product to connect the platform to customer ROI
- Collaborate with internal teams to close deals
- Keep CRM and forecast up to date
- Manage and advance opportunities through defined sales stages in CRM (e.g., Salesforce, HubSpot)
Requirements:
- 5+ years in a quota-carrying B2B SaaS Account Executive or Regional Sales Manager role
- Proven track record of meeting or exceeding quota (with specifics)
- Experience owning the full sales cycle (prospecting through close)
- Strong pipeline generation, pipeline discipline, and forecasting capability
- Ability to sell into mid-market to upper mid-market organizations
- Direct B2B SaaS sales experience is required. Candidates without software sales experience will not be considered (e.g., real estate, non-software sales)
- Experience selling CRM, BI, ERP, or adjacent SaaS
- Experience selling into distribution, manufacturing, or supply chain
- Experience running multi-stakeholder, longer-cycle deals