Senior Regional Marketing Manager - Americas

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. As the Senior Regional Marketing Manager – Americas, you will drive growth by building and executing high-impact regional marketing programs that align with sales and corporate campaigns.

Responsibilities:

• Develop and execute comprehensive regional marketing strategies that drive pipeline creation, expand existing accounts, and improve territory health
• Align regional programs with corporate campaigns, product priorities, and sales objectives
• Identify market trends and competitive dynamics within cybersecurity to continuously evolve and optimize field programs
• Execute integrated campaigns leveraging email, digital, LinkedIn, and ABX tactics
• Partner with content and digital teams to tailor messaging and assets for regional and partner-led engagement
• Drive 1:1 and 1:few Account-Based Experience (ABX) initiatives to deepen buying group engagement within strategic accounts
• Lead Armis-branded executive events, regional programs, partner co-marketing initiatives, and third-party industry conferences
• Deliver high-touch experiences (including executive roundtables and CISO-focused engagements) that strengthen relationships and generate demand
• Own end-to-end execution, ensuring seamless logistics, clear messaging, and measurable pipeline impact
• Partner with regional sales leaders to identify priority accounts and design account-based and territory-based marketing programs
• Collaborate with partner and alliance teams to develop joint initiatives that expand reach and accelerate co-sell opportunities with our partner ecosystem
• Build scalable, repeatable regional programs that support Armis’ cyber exposure management positioning across IT, OT, IoT, healthcare, and cloud environments
• Establish clear KPIs tied to pipeline creation, influence, and acceleration
• Track campaign and event performance, using data-driven insights to refine strategies and maximize ROI
• Manage regional marketing budgets responsibly, ensuring investment is aligned to pipeline impact
• Serve as the primary marketing liaison to the Americas Sales team, aligning on pipeline targets and regional priorities

Requirements:

• 5+ years of experience in field marketing, regional marketing, or demand generation within B2B technology (cybersecurity preferred)
• Proven ability to drive measurable pipeline impact through regional and partner marketing programs
• Strong understanding of enterprise sales cycles, ABM/ABX strategies, and executive engagement
• Experience working closely with sales leadership and cross-functional stakeholders
• Proficiency with marketing automation platforms (Marketo), Reporting (DOMO), CRM (Salesforce), and ABM tools (e.g., 6sense, LinkedIn Campaign Manager)
• Strong analytical mindset with experience measuring pipeline influence and marketing ROI
• Exceptional project management and organizational skills
• Clear, confident communicator with a collaborative, solutions-oriented approach