Sr Manager, Marketing Finance

Potbelly Sandwich Works is a nationally recognized neighborhood sandwich shop looking for a Senior Manager in Marketing Finance. This role focuses on partnering with Marketing and Digital teams to drive growth through financial insights and strategic investment decisions.

Responsibilities:

• Serve as the primary Finance partner to Marketing and Digital leadership, helping shape growth strategy and investment decisions
• Build and refine frameworks to evaluate marketing effectiveness, including ROI, payback, and incrementality
• Translate marketing and customer data into actionable insights that improve performance across channels
• Lead financial evaluation of campaigns, promotions, and tests to inform go/no-go decisions
• Drive pricing and promotional strategy through modeling of elasticity, mix, and competitive positioning
• Partner on test-and-learn agenda, ensuring rigorous prioritization and measurement of results
• Contribute to developing the annual Marketing budget and monthly forecasts
• Work closely with Marketing leadership to build long-term strategic plans and business cases to support presentations to senior leadership and the Board of Directors
• Direct and support various initiatives to improve and enhance financial processes, data visualization, reporting, etc. through Power BI, Planful and Excel
• Recruit, coach, and retain top talent in the Finance department
• Perform ad hoc analysis and work on project teams as the need arises
• Report to VP of Finance

Requirements:

• Minimum of 7 years of progressive career growth, ideally in a multi-unit, retail, or food business; high growth company and multi-channel experience a big plus (with focus on supporting marketing and/or e-commerce)
• Bachelor's degree in Finance
• Demonstrated leadership, team-building and coaching skills, experience building teams and supporting cross-functional partners
• Proven experience in budgeting/forecasting and various types of financial analysis
• Must be at an advanced Excel skill level and have experience with ad-hoc financial analysis and reporting tools such as Power BI, Planful, or other similar financial systems
• Sense of urgency and focus on results
• High energy level and intellectual curiosity, with a strong desire to learn
• Excellent problem solving, project management, and analytical skills
• Excellent communication, collaboration and influencing skills
• R and/or Python experience a plus
• Experience using complex statistical analysis and modeling to draw insights from large data sets is a big plus