Lifecycle Marketing & Customer Engagement Manager

Arlo Technologies, Inc. is dedicated to creating innovative solutions for security and protection. They are seeking a data-driven Lifecycle Marketing & Customer Engagement Manager to design and deliver personalized customer experiences that enhance engagement and retention throughout the customer lifecycle.

Responsibilities:

• Own customer engagement strategy across the full lifecycle: onboarding, activation, ongoing engagement, renewal, and reactivation
• Design and optimize multi-channel experiences across email, SMS, push, and in-app messaging to drive engagement and services adoption
• Build and scale automated lifecycle journeys including welcome, onboarding, feature adoption, renewal reminders, and win-back programs
• Partner with Subscription Growth and In-App teams to drive engagement that supports conversion, retention, and plan upgrades
• Leverage behavioral and lifecycle data to build audience cohorts and deliver highly personalized, timely communications
• Analyze large datasets to identify engagement opportunities, segment users, and inform lifecycle strategy to continuously improve the customer experience
• Own reporting and performance tracking across email and in-app engagement channels, translating insights into actionable recommendations
• Test and optimize messaging, cadence, and channel mix through experimentation and A/B testing
• Collaborate with Product, Data, and Creative teams to ensure a cohesive, seamless, and insight-driven customer journey

Requirements:

• 5+ years of experience in lifecycle, CRM, customer engagement, or retention marketing
• Experience in a subscription, SaaS, or recurring revenue business
• Strong analytical skills with experience working with customer data to build cohorts and inform marketing strategy
• Hands-on experience owning reporting and performance analysis across lifecycle channels (email, in-app, push, etc.)
• Experience with marketing automation platforms like Klaviyo (or similar tools)
• Proven understanding of customer engagement strategies, segmentation, and personalization
• Excellent cross-functional collaboration and communication skills