APAC Marketing Manager

Cresta is a company that specializes in enhancing customer experiences through an AI platform. They are seeking a highly strategic APAC Marketing Manager to build and scale their regional marketing function, focusing on driving pipeline and brand presence while aligning with global marketing strategies.

Responsibilities:

• In partnership with the VP of International Marketing, develop and execute Cresta’s APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities
• Translate global campaigns and product launches into effective regional execution plans
• Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
• Partner closely with APAC Sales to drive pipeline creation and acceleration
• Act as the primary bridge between APAC Sales and Global Marketing
• Provide regional insights to inform global messaging, campaigns, and roadmap decisions
• Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs

Requirements:

• Bachelor's degree in Marketing, Business Administration, a related technical field or equivalent practical experience
• 5+ years of B2B SaaS marketing experience
• Proven success leading APAC or regional marketing programmes
• Experience operating within a global marketing organisation
• Strong enterprise field marketing and ABM experience
• Demonstrated impact on pipeline and revenue growth
• Ability to balance regional nuance with global brand consistency
• Excellent cross-functional collaboration skills
• Strong executive communication and presentation skills
• Comfortable operating autonomously in high-growth environments
• Experience in software categories related to contact centers, customer experience and AI Agents
• Experience in hyper-growth scale-ups