Senior Manager, Marketing Consumer Insights & Research

H&R Block is a leader in tax preparation and financial services, and they are seeking a Senior Manager for Marketing Consumer Insights & Research. In this role, you will shape the research vision guiding consumer and market intelligence, unify research efforts across the business, and ensure insights inform the go-to-market strategy and brand investment decisions.

Responsibilities:

• Serve as the lead research and insights partner to the marketing organization and Marketing Leadership Team
• Lead the research learning agenda and roadmap aligned to business priorities
• Synthesize insights across diverse internal and external studies and data sources into cohesive narratives that generate actionable insights for internal stakeholders and teams
• Partner with stakeholders as a trusted advisor by translating insights into implications and ensuring decision-making is backed by insights
• Lead insights and research presentations with a focus on compelling storytelling
• Train, coach, and consult with teams to elevate research and testing capabilities
• Define and enhance research processes, tools, governance, and documentation
• Drive initiatives that democratize insights and expand access and a shared understanding of the consumer across the organization

Requirements:

• 8+ years of experience in consumer insights, market research, or related fields, with a strong record of leading complex, cross-functional programs
• Expertise in qualitative and quantitative research methodologies, including survey design, brand tracking and brand lift studies, segmentation, concept testing, advanced analytics (e.g., Conjoint, MaxDiff, TURF), and ethnography
• Experience in gathering and bringing to teams competitive intelligence, category trends, market shifts and whitespace opportunities
• Ability to translate research insights into strategic recommendations that influence marketing, brand and creative decisions
• Strong storytelling and communication skills, with the ability to simplify complex findings for executive and internal audiences
• Experience formally leading cross-functional initiatives and collaborating with internal stakeholders across marketing
• Experience managing research and agency vendors, budgets, and operational processes
• 10+ years of experience in insights, research, or behavioral science roles within consumer-facing businesses, ideally in technology, fintech, tax/financial services, or subscription-based products
• Experience shaping or scaling research functions, including building frameworks, processes, governance models, or research operations
• Success driving insight-led transformation in matrixed or enterprise organizations
• Expertise with modern research tools (e.g., Qualtrics, UserTesting, Dovetail, Alchemer, SPSS, R, Tableau, or similar)
• Experience managing junior researchers
• Master's degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Behavioral Science, Marketing Research, Data Science, Business) is a plus