CuraLinc HealthcareRemote
Director of Product Marketing
United States of America
Full Time
2 weeks ago
Visa Sponsor
Key skills
B2B Product MarketingPositioning and MessagingWin/Loss AnalysisPricing and PackagingCompetitive IntelligenceBuyer ResearchGo-To-Market PlanningRevenue EnablementHealthcare Industry KnowledgeBenefits Industry KnowledgeMental Health Industry KnowledgeHR TechnologyGoLeadershipCommunicationSales
About this role
CuraLinc Healthcare is seeking a Director of Product Marketing to build and own the product marketing function from the ground up. The role involves full ownership of positioning, messaging, go-to-market strategies, and revenue enablement, partnering directly with commercial leadership to drive growth.
Responsibilities:
- Own The Company's Positioning and Messaging Framework Across All Buyer Segments: HR Leaders, Benefits Administrators, Executive Buyers, Benefits Consultants and Channel Partners
- Define and Maintain our ICPs Grounded in Win/Loss Data, Buyer Research, and Commercial Reality
- Communicate How Product and Clinical Capabilities Deliver Meaningful Value to Clients and Members
- Partner with the Creative Director and Brand Team to Bring Messaging to Life Through Written and Visual Assets
- Develop Lifecycle Messaging that Supports Expansion, Renewal, Retention, and Advocacy
- Own GTM Planning and Execution for Launches and Feature Releases; Build Playbooks and Coordinate Across Product, Clinical, Sales, CS, and Marketing
- Establish a Repeatable, Cross-Functional GTM Process for Direct and Indirect Channels
- Bring Pricing and Packaging Perspective to How we Structure and Position Offerings Commercially
- Partner with Product on Training that Enables the Full Commercial Ecosystem: Sales, CS, Lifecycle, Channel Partners, and Consultant Audiences
- Develop Effective Field and Enablement Materials Including Pitch Decks, Battlecards, One-Pagers, Pricing Guides, ROI Frameworks, and Audience-Specific Collateral
- Partner with Sales to Understand Where Deals are Won and Lost and Use Those Insights to Shape What You Build
- Develop Lifecycle Enablement that Supports Retention, Expansion, and Advocacy in Partnership with CS and Demand Gen
- Build a Competitive Intelligence Program that Gives Sales, CS, and Leadership Clear, Actionable Guidance
- Own Buyer Research and Persona Development; Use Win/Loss Data and Market Trends to Keep Positioning Sharp and Sales Conversations Grounded
- Bring Market Context into Roadmap and Pricing Conversations; Connect What is Happening Externally to What we’re Building and How we’re Talking About it
Requirements:
- 7 to 10 Years in B2B Product Marketing with Demonstrated Revenue Impact; Healthcare, Benefits, Mental Health, or HR Tech Background Strongly Preferred
- Depth in Positioning and Messaging for Complex, Multi-Stakeholder Buying Cycles; Able to Build the Framework and Write the Assets that Come Out of it
- Commercial Orientation; Understands How Product Marketing Connects to Pipeline, Retention, and Revenue
- Data-Informed; Uses Win/Loss Analysis and Market Signals to Sharpen Thinking and Inform Strategy
- Pricing and Packaging Experience; Understands How Structure and Positioning Affect Commercial Outcomes
- Proven Enablement Instincts; Builds Programs and Materials that Drive Pipeline Forward
- Familiar with the Consultant and Broker Landscape in Employee Benefits and the Influence that Community Has on Buying Decisions
- Exceptional Writer; Able to Translate Clinical Complexity and Technical Detail into Content that Resonates
- Comfortable Operating as a Senior Individual Contributor and Building a Function from Scratch
- Effective Collaborator; Builds Trust Through the Quality of Work and Communication