Group Product Manager, edX - Organic Product Discovery & Content Experience

2U is a company dedicated to making learning limitless, operating the edX online learning platform. They are seeking a Group Product Manager to lead the organic discovery and content experience strategy for edX.org, focusing on enhancing learner engagement and driving organic traffic through innovative product strategies.

Responsibilities:

• Define strategy, target outcomes, and product priorities for the organic discovery and content experience on edX.org, informed by learner needs, SEO performance data, and business goals
• Drive site performance to exceed Organic KPIs, including traffic, leads, visibility, and referrals
• Define, track, and report on product KPIs and OKRs — including organic traffic, session-to-lead conversion, page performance, and AI search visibility metrics
• Own and execute the product roadmap for learner-facing discovery surfaces including: partner and university landing pages, course and program detail pages, catalog browse and taxonomy, on-site search, and subject/topic area pages
• Lead edX's product strategy for AI-era organic visibility — including LLM/AIO/GEO optimization, structured content architecture, and ensuring edX catalog content is surfaced and cited across AI-powered search experiences
• Translate organic search strategy (developed in partnership with SEO leadership and agency) into actionable product requirements, engineering backlogs, and prioritized roadmap initiatives
• Manage and coach a PM focused on Technical SEO & Site Performance, supporting their growth and ensuring technical site health initiatives are coordinated with content and discovery strategy
• Partner closely with the organic strategy lead, content strategist, UX/design, engineering, and data science teams to design, build, and measure experiences that drive organic sessions, leads, and top-of-funnel conversion
• Regularly measure and communicate impact and outcomes; adjust course as needed based on data, experimentation results, and market signals
• Interact directly with learners, SEO strategists, content teams, and organizational stakeholders to understand emerging needs and capture them in product memos, demos, and executive presentations
• Define engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to deliver results
• Represent your team with edX and 2U leadership, and external stakeholders including university partners
• Use your own product — be an edX learner, explore the catalog, and develop deep empathy for the discovery experience
• Bring strong product leadership to 2U and mentor product managers on outcome-oriented product craft

Requirements:

• 6+ years of product management experience, including 1+ years managing or coaching other PMs
• Demonstrated experience owning SEO-driven or content-driven product areas at a consumer web company — including measurable impact on organic traffic, search rankings, or content performance
• Strong understanding of how search engines and LLMs discover, index, and surface web content — and how product decisions influence organic visibility
• Experience owning marketplace or catalog discovery experiences — search, browse, taxonomy, landing pages, or content merchandising
• Demonstrable track record of driving real outcomes for customers and the business through product-led strategies
• Experience partnering effectively with SEO strategists, content teams, engineering, UX, and data science to deliver on an outcome-oriented roadmap
• A proven data-informed and iterative approach — you craft audacious hypotheses, invest in experimentation and learning, and are comfortable making fast decisions in ambiguity
• Outcome-focused — you build roadmaps around outcomes, not solutions, and pivot quickly when something isn't delivering value
• Excellent communication and cross-functional leadership skills, including stakeholder alignment, conflict resolution, and executive presentation
• A growth mindset — you value continuous improvement and learning
• Experience with AI-driven search optimization (AIO/GEO) and structuring content for LLM surfacing and citation
• Familiarity with tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent
• Experience with A/B testing, CRO, and product analytics platforms
• Background in online education, marketplace, or consumer subscription products
• Experience managing or partnering with external SEO agencies