Social Media Specialist
Ivyland, Pennsylvania, United States of America
Contract
3 days ago
$32 USD
Key skills
GoAIStakeholder ManagementStrategic PlanningCommunicationCollaboration
About this role
Description
We are looking for a Social Media Specialist to shape and strengthen a B2B brand's organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.
Responsibilities:
Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.
Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.
Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.
Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.
Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.
Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.
Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.
Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
Requirements
Several years of experience developing and leading social media strategy in a marketing environment.
Strong knowledge of TikTok best practices and a clear understanding of how short-form video supports audience growth and engagement.
Proven background in B2B social media, with the ability to adapt messaging for business or technical audiences.
Demonstrated ability to move from strategic planning into actionable guidance for content execution.
Comfortable working in a remote setting while managing communication effectively with internal teams and clients.
Strong presentation, collaboration, and stakeholder management skills.
Experience with industrial, construction, plumbing, automotive, blue-collar, or trade-focused audiences is highly valued.
Familiarity with both organic and paid social approaches, along with basic content creation or video editing capabilities, is a plus.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.
We are looking for a Social Media Specialist to shape and strengthen a B2B brand's organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.
Responsibilities:
Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.
Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.
Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.
Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.
Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.
Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.
Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.
Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
Requirements
Several years of experience developing and leading social media strategy in a marketing environment.
Strong knowledge of TikTok best practices and a clear understanding of how short-form video supports audience growth and engagement.
Proven background in B2B social media, with the ability to adapt messaging for business or technical audiences.
Demonstrated ability to move from strategic planning into actionable guidance for content execution.
Comfortable working in a remote setting while managing communication effectively with internal teams and clients.
Strong presentation, collaboration, and stakeholder management skills.
Experience with industrial, construction, plumbing, automotive, blue-collar, or trade-focused audiences is highly valued.
Familiarity with both organic and paid social approaches, along with basic content creation or video editing capabilities, is a plus.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.