Field Marketing Manager

SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently seeking an experienced Field Marketing Manager to design and execute high-impact events and account-focused marketing programs that grow the enterprise pipeline. This role involves collaborating with the enterprise sales team to create tailored experiences and manage the marketing budget to ensure measurable ROI.

Responsibilities:

• Own the Enterprise marketing pipeline number, ensuring programs directly generate sourced and influenced revenue
• Manage the Enterprise marketing budget with accountability for ROI and program impact
• Partner with enterprise sales leaders to align field marketing programs with Tier 1 account and territory priorities
• Plan and execute targeted events and experiences (executive dinners, roadshows, partner events, virtual events) designed to build relationships and accelerate deals
• Collaborate with the events team to ensure the success of large-scale programs like Reimagine and flagship events
• Build integrated campaign support around events (emails, LinkedIn campaigns, content assets, gifting) to extend reach before and after
• Partner with customer marketing to support expansion within existing accounts, complementing net-new acquisition programs
• Manage event logistics end-to-end (venue selection, vendor management, budgets, and onsite execution) while tying every activity to pipeline impact
• Build clear reports on program ROI, account engagement, and pipeline acceleration to share with marketing and sales leadership
• Stay current on ABM and experiential marketing best practices; proactively bring new ideas for creating memorable, revenue-impacting experiences

Requirements:

• 3+ years of B2B marketing experience, with proven success in field marketing or account-based events for enterprise sales teams
• Track record of designing and executing events tied to account strategies (not just general awareness)
• Strong project and budget management skills; able to run multiple events simultaneously with precision
• Analytical mindset with ability to connect programs directly to pipeline impact
• Proficient with Salesforce, Marketo (or equivalent) and comfortable working with intent data and account lists
• Excellent communicator and collaborator with sales, SDRs, product marketing, and leadership
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
• Startup or high-growth SaaS experience is a plus