Contract Growth Marketing Content Creator

Virta Health is on a mission to reverse metabolic disease in one billion people. They are seeking a Contract Growth Marketing Content Creator to maintain continuity across high-priority Member Growth programs, focusing on Open Enrollment lifecycle execution and campaign support across various channels.

Responsibilities:

• Execute and QA lifecycle campaigns across email, SMS, and direct mail in Braze and related tools
• Support rapid A/B testing across messaging, cadence, and targeting to improve CVR and enrolls
• Build and maintain campaign logic, segmentation, and audience definitions
• Partner with Growth and Data teams to implement experiments and measure performance
• Assist with launch support for new client cohorts and campaigns
• Support data enrichment and outbound initiatives (e.g., calling, incentives, webinars) to drive incremental applications
• Identify and implement opportunities to improve campaign throughput and operational efficiency

Requirements:

• Proven track record of writing high-performing, user-centric content that drives measurable engagement and conversion (e.g. emails, landing pages, in-product messaging)
• Designs and runs experiments to improve content performance, using data to inform iteration
• Independently owns and executes multiple campaigns end-to-end with high attention to detail