Key skills
AnalyticsIdentity ManagementCRMCommunicationSales
About this role
Princeton Identity is a company specializing in iris-biometrics for security and identity management. They are seeking a Marketing Manager to lead marketing activities that increase brand awareness and generate sales leads in the North American market.
Responsibilities:
- Develop and execute a strategic multi-channel approach to achieve overall objectives
- Manage / grow social media presence (LinkedIn, YouTube, Reddit, and others)
- Manage / update web presence; use SEO improve performance vs competitors
- Manage / execute email campaigns through HubSpot / CRM tools
- Create engaging video, visual, and written content as needed
- Develop customer stories and success narratives in text and video form
- Track and report marketing metrics to guide strategic decisions
- Collaborate with internal teams to align messaging and coordinate direction and timing for product developments, customer stories, and company news
Requirements:
- Undergraduate degree in marketing or a technology field is required
- Minimum 3 years of successful professional B-to-B marketing experience
- Strong persuasive communication skills: written, spoken, content creation, etc
- Familiarity with HubSpot, Google Analytics, SEMrush (or equivalent), Canva, or Adobe Creative Suite
- Videography and video editing experience
- Experience in technology, security, or access control helpful
- Specific focus on HW technology products a plus!
- Specific experience growing startup companies a definite plus!