Senior Event Marketing Manager

Boulevard is the first and only client experience platform for appointment-based, self-care businesses. As the Senior Event Marketing Manager, you will own the planning, execution, and performance of Boulevard’s industry conference and tradeshow presence, treating events as a full-funnel marketing channel that builds brand awareness and drives pipeline.

Responsibilities:

• Lead the planning and execution of Boulevard’s industry tradeshow and conference program, bringing our brand to life through thoughtful, creative, and polished event experiences
• Treat events as a full-funnel marketing channel that drives brand awareness, engagement, pipeline, and customer connection
• Build and manage the event calendar, prioritizing opportunities based on audience fit, business impact, and market presence
• Manage event execution end to end, including sourcing, contracts, vendors, logistics, booth execution, staffing, and on-site operations
• Partner closely with Sales, SDRs, Marketing, and Marketing Operations on event goals, campaigns, lead follow-up, attribution, reporting, and performance tracking to ensure events translate into measurable business impact
• Collaborate with Sales and Lifecycle Marketing teams to develop pre- and post-event marketing campaigns that drive awareness, meetings, engagement, and conversion
• Collaborate cross-functionally on event messaging, collateral, demos, attendee experience, and creative event activations
• Build strong relationships with event organizers, vendors, partners, customers, and prospects while serving as a key face of Boulevard in the market
• Travel regularly to support on-site execution and ensure a seamless, high-quality attendee experience
• Manage event budgets and track performance insights that help improve future programs, processes, and results

Requirements:

• 5–7 years of experience in B2B event or field marketing, ideally in SaaS, technology, and/or the self-care space
• Proven success owning and executing tradeshows, conferences, and sponsored events end to end, from strategy and execution through post-event reporting
• Demonstrated ability to drive measurable impact across pipeline, ROI, and account engagement
• Strong project management, organizational, and communication skills, with the ability to manage multiple events, vendors, and stakeholder relationships across all levels internally and externally
• Strong in-person presence and relationship-building skills, representing Boulevard confidently with customers, prospects, partners, and industry stakeholders
• Deep understanding of event logistics, booth execution, and on-site operations, paired with a high bar for brand and attendee experience
• Experience managing contract negotiation, budgets, vendors, and event operations efficiently
• Comfortable working in CRM, marketing, and analytics tools such as Salesforce, Asana, Sigma, or similar
• Creative and detail-oriented, with a calm, solutions-focused approach under pressure
• Comfortable working in a remote, fast-paced environment and traveling frequently (up to ~30%)