Bryan UniversityRemote
ADM- Admissions Business Analyst
United States of America
Full Time
5 days ago
$75,000 - $90,000 USD
Visa Sponsor
Key skills
Salesforce CRM administrationSalesforce CRM configurationSalesforce CRM functionalitySalesforce CRM featuresSalesforce CRM best practicesFor-profit AdmissionsAdmissions process knowledgeSales process knowledgeData management in SalesforceData analysis in SalesforceA/B testingCampaign optimizationResults-driven mindsetAnalyticsSalesforceCRMLeadershipA/B TestingCollaborationSales
About this role
Bryan University is seeking an Admissions Business Analyst to enhance student recruitment effectiveness through process optimization and user experience improvements in their CRM (Salesforce). This role involves collaboration with various departments to drive strategies that impact customer and employee experiences, focusing on shaping processes and measuring success metrics.
Responsibilities:
- Collaborate with Admissions Leadership to ensure the most applicable conversion rates amongst the Admissions Team
- Focus efforts to enhance conversion rate processes across various stages of the enrollment funnel
- Ensure conversion efforts adhere to applicable regulations, accreditation standards, and internal compliance policies
- Collaborate with key stakeholders to identify, design, implement, and measure process improvements within the Admissions Department
- Identify and analyze processes within the Admissions departments to determine areas for improvement
- Works with Admissions and IT representatives in process improvement initiatives, providing guidance and support to team members
- Monitor and evaluate the effectiveness of new CRM (Salesforce) processes, adjusting or advising, as necessary
- Stay current with industry trends and best practices in process optimization
- Proactively identify and address any potential roadblocks or challenges in the CRM (Salesforce) improvement processes
- Perform regular observations of CRM Salesforce processes and leverage process analysis tools (Hubbl) with end-users to identify opportunities for improvement
- Collaborate with key stakeholders on outbound service/sales and conversion strategies
- Collaborate with department leaders to identify and prioritize process improvement projects for Salesforce to ensure the new Salesforce org is being designed to meet company needs
- Act as a liaison between Admissions and IT to ensure alignment and consistency in process improvement efforts
- Run regular reports and represent findings to leadership, highlighting successes and areas for improvement. Utilize data and analytics to gain insights into student behavior, identify conversion bottlenecks, and recommend actionable improvements
- Ensure the UX within the new Salesforce org is optimized to increase user efficiency
- Other duties, as assigned
Requirements:
- Bachelor's degree in business, business analysis, or a related field, or equivalent experience
- Experience in CRM (Salesforce) administration and configuration
- In-depth knowledge of CRM (Salesforce) functionality, features, and best practices
- Experience in for-profit Admissions
- Strong understanding of admissions or sales, and their alignment with CRM (Salesforce)
- Proficiency in data management and data analysis within CRM (Salesforce)
- Strong analytical and problem-solving abilities
- Ability to work independently, prioritize tasks, and manage multiple projects simultaneously
- Results-driven mindset with a focus on achieving and exceeding conversion targets
- Proficiency in data analysis and the ability to translate insights into actionable strategies
- Familiarity with CRM software (Salesforce)
- Experience with A/B testing and campaign optimization techniques