Key skills
B2B MarketingOmnichannel MarketingPerformance MarketingDigital MarketingPaid MediaSEOEmail MarketingWebsite OptimizationContent MarketingLead GenerationMarketing AnalyticsDashboard CreationFunnel AnalyticsAttribution ModelingROI-based Decision MakingA/B TestingExperimentation FrameworksSegmentationConversion Rate OptimizationeCommerceGrowth MarketingGoAIAnalyticsCommunicationSales
About this role
Aldevron, a Danaher operating company, is dedicated to advancing life sciences, diagnostics, and biotechnology. The Sr. Marketing Manager – Global Marketing will lead comprehensive omnichannel marketing programs aimed at enhancing brand awareness and driving customer acquisition in global B2B markets.
Responsibilities:
- Drive full‑funnel growth and performance marketing, owning strategy and hands‑on execution to generate awareness, demand, qualified leads, and revenue
- Plan and execute integrated omnichannel campaigns across digital, paid media, email, content, events, and ABM with consistency and precision
- Leverage digital, growth, and AI‑enabled marketing tools to enhance targeting, efficiency, and ROI while piloting new channels and technologies
- Lead cross‑functional go‑to‑market alignment with Product, Sales, and Commercial Operations to translate strategic priorities into measurable pipeline impact
- Use a data‑driven, test‑and‑learn approach to continuously improve campaign effectiveness and ensure accountability against growth goals. Own marketing analytics, dashboards, and reporting, defining and tracking KPIs such as reach, engagement, MQLs, SQLs, pipeline, and revenue contribution
Requirements:
- 8–10 years of B2B marketing experience with a proven track record leading omnichannel and performance marketing programs from strategy through execution
- Deep digital marketing expertise across paid media, SEO/GEO, email, website optimization, content, and lead generation
- Highly data‑driven mindset, with strong proficiency in dashboard creation, funnel analytics, attribution modeling, and ROI‑based decision‑making
- Strong continuous optimization experience, including A/B testing, experimentation frameworks, segmentation, and conversion‑rate optimization
- Hands‑on operator capable of managing multiple campaigns, stakeholders, and priorities in a fast‑paced, high‑growth environment
- Excellent communication skills, able to translate performance insights and complex data into clear strategic recommendations
- eCommerce or growth‑marketing experience is a strong plus