Customer Advocacy Lead

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform. The Customer Advocacy Lead will be responsible for building and nurturing relationships with strategic customers to create advocacy activities, including case studies and webinars, while collaborating with internal teams to showcase customer success stories.

Responsibilities:

• Work with sales to identify customers whose use of Verkada has transformed their organization in terms of physical safety and/or operational performance
• Build meaningful, ongoing relationships with contacts across these customers who would be willing to participate authentically in advocacy activities on an ad hoc basis
• Work closely with IT/physical security as well as communications and legal teams at the customer to craft a narrative that positions them as innovative and forward thinking adopters of physical security technology - one they would be excited to share publicly
• Write 4-5 external-facing customer stories per quarter as well as develop internal “win-wire” materials for sales enablement
• Build and maintain an internal repository of publicly referenceable customer logos and metrics
• Work closely with our creative team to build a detailed storyboard for 1-2 video case studies per quarter
• Partner with our webinars and field events leads to proactively suggest customers who can be featured in webinars and in live speaking engagements
• Partner with creative, communications, and demand generation teams to build assets and amplify our customer stories across both organic and paid channels