Product Marketing Manager (Technical)

TrustLayer is at the forefront of revolutionizing risk management by automating and simplifying the certificate of insurance process. The role involves owning positioning, messaging, and launches across the product portfolio, requiring a hands-on approach to create interactive content and drive product marketing initiatives.

Responsibilities:

• Own positioning and messaging for new product launches (we have several queued up for 2026)
• Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers
• Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players
• Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement
• Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly
• Partner with product on pricing, packaging, and naming
• Drive launches end to end: webinars, content, PR, paid, partner

Requirements:

• 4+ years in product marketing at a B2B SaaS company
• Technical fluency. You don't need to ship production code, but you should be comfortable in the terminal, reading API docs, and prototyping with AI tools
• Demonstrated ability to build with Claude Code, Cursor, or similar
• Metrics obsession. You can name the three numbers that mattered for any product you've launched and tell us what moved them
• Excellent writer. Short, sharp, specific. No corporate mush
• Comfort with ambiguity. Small team. Nobody is going to hand you a brief
• Insurance, risk, fintech, or vertical SaaS experience
• Bonus if you've worked at a developer-tools company