Growth Marketing Lead

Nabla is a company dedicated to enhancing the practice of medicine through AI technology. They are seeking a Growth Marketing Lead to spearhead marketing efforts aimed at attracting new customers and optimizing their journey, while executing data-driven strategies to generate qualified leads and accelerate the sales pipeline.

Responsibilities:

• Lead and execute digital-first programs that attract, convert, and nurture leads through the customer journey
• Set up and scale our email marketing from scratch: build and automate lifecycle email journeys including onboarding, re-engagement, and nurture flows, using segmentation, behavioral triggers, and continuous A/B testing to boost engagement and conversion
• Launch, manage, and continuously improve performance campaigns on social media and search platforms that are perfectly tailored to the right audiences and personas
• Design and grow targeted ABM programs to connect meaningfully with decision-makers in our highest-value accounts
• Brief and collaborate with design and content teams to create high-converting ad creatives, landing pages, and email assets that reflect Nabla’s brand and resonate with target personas
• Orchestrate integrated marketing campaigns around product launches, events, and key initiatives making sure every touchpoint feels on-brand and consistent
• Run A/B tests and experiments to optimize conversion across ads, landing pages, and emails and turn learnings into growth
• Own growth analytics and campaign performance tracking the metrics that matter (CAC, CPL, ROAS, LTV, conversion rates, email engagement, etc.) and use this datas to constantly improve lead quality and ROI
• Dig deep into data, market trends, and customer insights to uncover fresh growth opportunities and turn them into concrete action
• Work hand in hand with sales, customer success, and the rest of the marketing team to align on strategy and drive results together

Requirements:

• 5–8 years of experience in growth, performance, or campaign marketing in B2B SaaS or digital health with a strong track record of launching and scaling high impact acquisition and retention programs
• Hands-on and strategic marketer with deep experience in marketing automation platforms (Hubspot, Marketo, Pardot, Mailchimp) and CRM systems such as Salesforce with the ability to build and launch marketing campaigns from the ground up, from strategy through to execution
• Strong understanding of lead generation strategies, conversion optimization and pipeline attribution
• Ability to analyze data and translate insights into actionable strategies
• A self-starter mentality, with strong initiative and a proven ability to thrive in fast-paced, entrepreneurial environments either as a founder or in a startup/scaleup with less than 75 employees
• Excellent communication, project management, and collaboration skills
• Team player who collaborates seamlessly with Sales, Marketing, Customer Success and external partners to align campaigns with broader business priorities
• Comfortable in a fast-moving startup environment where scrappiness, speed, and ownership are key
• Experience marketing to healthcare providers or enterprise health systems