Event Marketing Manager

Virta Health is on a mission to reverse metabolic disease in one billion people. They are seeking an Event Marketing Manager to help scale events as a high-impact demand generation channel, focusing on driving qualified pipeline and strengthening strategic relationships through effective event marketing strategies.

Responsibilities:

• Own and execute against a segment of the event portfolio: Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals
• Drive audience strategy: Develop targeted acquisition plans that reach priority accounts and buying groups
• Write high-quality marketing copy: Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action
• Lead event marketing & promotion: Partner across email, digital, sales, and partner channels to create promotion plans and embed events and webinars within broader marketing programs and projects
• Track performance and optimize: Measure results (attendance, engagement, pipeline influence) and identify opportunities to improve impact over time
• Execute with operational rigor: Manage logistics, vendors, budgets, and planning processes with strong discipline and attention to detail
• Partner with leadership and cross-functional teams: Collaborate with sales, partnerships, and the Director of Integrated Marketing & Event Strategy to execute strategy and improve performance
• Ramp on Virta’s integrated marketing approach, standard event planning processes, and how events contribute to pipeline generation
• Take ownership of a subset of events and webinars, and supporting execution during an active cycle
• Plan and execute at least one event end-to-end, including promotion and follow-up
• Draft and refine event marketing copy across email and partner channels
• Partner with sales and marketing stakeholders to refine audience targeting and outreach strategy
• Establish clear performance tracking for your events and webinars (attendance, engagement, pipeline contribution)
• Identify and implement at least one measurable improvement to event and webinar performance

Requirements:

• 5–7 years of experience in B2B marketing, with strong exposure to demand generation and events
• Experience using conferences, webinars, and field events as part of integrated, multi-channel marketing campaigns
• Strong writing skills, with the ability to develop clear, compelling marketing copy that drives engagement and action
• Demonstrated ability to drive high-quality attendance, engagement, and pipeline impact from marketing programs, with a strong analytical mindset to evaluate performance and guide decisions
• Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency