Business Analyst

Soho Square Solutions is looking for a Business Analyst specializing in Campaign Management & Measurement. The role involves partnering with various stakeholders to enhance campaign attribution processes and support operational improvements in customer engagement initiatives.

Responsibilities:

• Partner with campaign management, data, and business stakeholders to understand existing campaign attribution and measurement processes
• Document current workflows, data flows, dependencies, and operational processes within the campaign management environment
• Identify process gaps, enhancement opportunities, and areas for operational improvement
• Support ongoing modernization and optimization initiatives related to campaign measurement and customer engagement operations
• Collaborate with internal teams to gather requirements, organize findings, and support future-state process recommendations
• Assist with basic data analysis and validation activities as needed

Requirements:

• 5+ years of Business Analysis experience supporting data, marketing, campaign management, or analytics environments
• Strong communication and stakeholder management skills
• Experience with process documentation, workflow analysis, and gap assessment
• Foundational SQL knowledge and ability to work with data for analysis and validation purposes
• Experience working within cross-functional business and technology teams
• Experience supporting campaign management, marketing operations, customer engagement, or Mar Tech environments
• Familiarity with campaign measurement, attribution, or customer communication workflows
• Exposure to banking or financial services environments is a plus
• Experience working with platforms such as Unica or similar Mar Tech tools is preferred but not required