Product Marketing Manager / Product Marketing Lead

zerohash is the leading crypto and stablecoin infrastructure platform and the operating system for digital money. They are seeking a Product Marketing Lead to develop messaging frameworks, partner-launch narratives, and GTM strategies to effectively communicate their product offerings to partners and the market.

Responsibilities:

• Develop clear, differentiated messaging for zerohash's full product suite across Trade, Transact, and Tokenize lines of business (and their sub-products)
• Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes
• Maintain and evolve our product positioning as the leading infrastructure platform powering stablecoins, crypto, and tokenization
• Partner closely with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact
• Build and independently lead GTM plans for new features, including positioning, competitive framing, and content required for sales, success, and marketing
• Package product updates for internal teams and external audiences (press, partners, prospects)
• Develop partner-facing messaging for major announcements to drive product education, adoption, and affinity
• Create launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools
• Support joint marketing initiatives with key enterprise partners

Requirements:

• 7-10+ years in product marketing at a B2B fintech, payments, or crypto infrastructure company (required for success in this role)
• Experience supporting fast-moving product teams and building GTM motions for technical products
• Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus
• Innate leader - proactively sets timelines, agendas and cross-functional plans with confidence and clear communication
• Strong storyteller who can turn complex infrastructure products into accessible, compelling narratives
• Ability to think strategically while executing quickly and independently
• Comfortable working cross-functionally in a technical, high-growth company
• Strong writing, structuring, and messaging development skills
• Analytical and detail-oriented, with strong instincts around positioning and audience needs
• Curious, proactive, and energized by emerging categories and constant product innovation