Senior Marketing Data Engineer - Remote

Experian is a global data and technology company, powering opportunities for people and businesses around the world. They are seeking a Senior Marketing Data Engineer to lead the integration of customer data across various platforms and manage the migration from Adobe Analytics to Customer Journey Analytics. This role involves collaborating with teams to build marketing attribution models and developing data engineering pipelines for analyzing marketing and customer data.

Responsibilities:

• Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms
• Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting
• Collaborate with Adobe and team members to establish and improve our AEP foundation
• Build a marketing attribution model using AEP and CJA insights
• Guide communication between business and technical teams, translating requirements into data solutions
• Help develop data engineering pipelines to transform and analyze marketing and customer data
• Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization
• Provide guidance on best practices for data governance, privacy, and tagging architecture
• Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx

Requirements:

• 5+ years of experience in digital analytics, data architecture, or related fields
• Expertise with Adobe Analytics and Salesforce
• Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development
• Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx
• Experience creating marketing attribution models and analyze customer journeys
• Experience with tag management solutions and data layer design
• Background in managing CDP implementations
• Familiarity with AEP and CJA