Intelliswift SoftwareRemote
Lifecycle Marketing Manager
United States of America
Full Time
1 week ago
$60 - $65 USD
Visa Sponsor
Key skills
Lifecycle MarketingCRM MarketingMarketing OperationsMarketing automation platformsEmail marketingSMS messagingPush notificationsIn-app messagingAudience segmentationPersonalization strategiesCustomer journey mappingA/B testingExperimentation frameworksData analyticsSQLCustomer data platformsHTMLCSSAIAnalyticsSaaSCRMA/B TestingCommunicationCollaborationSales
About this role
Intelliswift, an LTTS Company, is seeking a Lifecycle Marketing Specialist to enhance customer engagement through data-driven lifecycle programs. This role involves developing and executing multi-channel marketing strategies while collaborating with cross-functional teams to optimize customer journeys.
Responsibilities:
- Contribute to lifecycle strategy across onboarding, engagement, expansion, and reactivation
- Identify gaps in the customer journey and recommend scalable solutions
- Translate business objectives into lifecycle program frameworks
- Design and execute multi-touch lifecycle campaigns across: Email, SMS, Push notifications / in-app messaging
- Build end-to-end workflows including audience targeting, messaging, and deployment
- Develop and manage automated lifecycle journeys
- Implement personalization using behavioral data and customer signals
- Optimize automation workflows for scalability and efficiency
- Design and execute A/B and multivariate tests
- Continuously improve performance across messaging, timing, and audience segmentation
- Apply insights to enhance future campaigns
- Analyze campaign performance using key metrics (open rates, CTR, conversions)
- Identify trends, friction points, and growth opportunities
- Translate data into actionable recommendations
- Partner with Product, Sales, and Growth teams on GTM initiatives
- Align lifecycle marketing efforts with broader business objectives
- Communicate results and insights clearly to stakeholders
Requirements:
- 5–7 years of experience in: Lifecycle Marketing / CRM Marketing / Marketing Operations
- Hands-on experience with marketing automation platforms
- Strong experience in email marketing (required) plus at least one of: SMS / Push / In-app messaging
- Solid understanding of: Audience segmentation, Personalization strategies and Customer journey mapping
- Proven experience running A/B testing and experimentation frameworks
- Analytical mindset with ability to interpret performance data
- Strong cross-functional collaboration and communication skills
- Experience in B2B SaaS, platform, or large-scale digital products
- Familiarity with data analytics tools or SQL
- Experience with customer data platforms or advanced segmentation tools
- Exposure to AI-driven marketing workflows or automation
- Basic knowledge of HTML/CSS for email campaigns