AppSignal is a remote-first company building developer tools that improve application reliability and performance. They are seeking a Sales Development Representative who will focus on outbound prospecting, qualifying inbound leads, and building relationships with technical audiences to grow their pipeline sustainably.
Responsibilities:
- Identify and engage engineering leaders, developers, and technical decision-makers through outbound outreach across email, LinkedIn, communities, and other channels
- Build qualified pipeline through thoughtful, personalized engagement
- Respond to inbound interest quickly and professionally, qualifying opportunities through discovery conversations and helping prospects understand where AppSignal can provide value
- Communicate clearly and credibly with technical audiences
- Translate product capabilities into practical outcomes that resonate with engineering teams and developer workflows
- Partner closely with marketing, customer success, and leadership to share prospect insights, improve messaging, and refine targeting strategies based on customer feedback and market trends
- Maintain accurate records and pipeline hygiene within the CRM
- Continuously improve outreach sequences, qualification processes, and follow-up workflows
- Test new outreach approaches, messaging strategies, and prospecting channels
Requirements:
- 2 years of outbound SDR/BDR experience in B2B SaaS environment
- Strong written and verbal communication skills with fluent English
- Experience prospecting to developers, engineering managers, platform teams, DevOps, SRE, or technical stakeholders
- Ability to write personalized, thoughtful outbound messaging rather than relying on high-volume generic outreach
- Demonstrated success generating qualified pipeline through outbound outreach
- Ability to be comfortable discussing APIs, observability, monitoring, or developer workflows at a conversational level after onboarding
- Strong organizational and time-management skills with the ability to manage multiple conversations and follow-ups simultaneously
- Curiosity about software development, observability, monitoring, or developer tooling
- Experience working autonomously in a remote environment while collaborating across time zones
- Experience using CRM and prospecting tools such as HubSpot, Apollo, LinkedIn Sales Navigator, or similar
- A proactive mindset with a willingness to test, learn, and continuously improve
- Developer tools, observability, infrastructure, DevOps, or monitoring experience
- Professional working experience in iterative high-growth startup environment
- Experience with AI-assisted prospecting workflows