Sales Development Representative (Developer Tools)

AppSignal is a remote-first company building developer tools that improve application reliability and performance. They are seeking a Sales Development Representative who will focus on outbound prospecting, qualifying inbound leads, and building relationships with technical audiences to grow their pipeline sustainably.

Responsibilities:

• Identify and engage engineering leaders, developers, and technical decision-makers through outbound outreach across email, LinkedIn, communities, and other channels
• Build qualified pipeline through thoughtful, personalized engagement
• Respond to inbound interest quickly and professionally, qualifying opportunities through discovery conversations and helping prospects understand where AppSignal can provide value
• Communicate clearly and credibly with technical audiences
• Translate product capabilities into practical outcomes that resonate with engineering teams and developer workflows
• Partner closely with marketing, customer success, and leadership to share prospect insights, improve messaging, and refine targeting strategies based on customer feedback and market trends
• Maintain accurate records and pipeline hygiene within the CRM
• Continuously improve outreach sequences, qualification processes, and follow-up workflows
• Test new outreach approaches, messaging strategies, and prospecting channels

Requirements:

• 2 years of outbound SDR/BDR experience in B2B SaaS environment
• Strong written and verbal communication skills with fluent English
• Experience prospecting to developers, engineering managers, platform teams, DevOps, SRE, or technical stakeholders
• Ability to write personalized, thoughtful outbound messaging rather than relying on high-volume generic outreach
• Demonstrated success generating qualified pipeline through outbound outreach
• Ability to be comfortable discussing APIs, observability, monitoring, or developer workflows at a conversational level after onboarding
• Strong organizational and time-management skills with the ability to manage multiple conversations and follow-ups simultaneously
• Curiosity about software development, observability, monitoring, or developer tooling
• Experience working autonomously in a remote environment while collaborating across time zones
• Experience using CRM and prospecting tools such as HubSpot, Apollo, LinkedIn Sales Navigator, or similar
• A proactive mindset with a willingness to test, learn, and continuously improve
• Developer tools, observability, infrastructure, DevOps, or monitoring experience
• Professional working experience in iterative high-growth startup environment
• Experience with AI-assisted prospecting workflows