Manager, Content and Digital Marketing

PANTHERx Rare Pharmacy is the nation’s largest rare disease pharmacy, dedicated to providing the highest quality outcomes for patients. The Manager, Content & Digital Marketing is responsible for developing high-quality content and digital marketing assets that enhance brand positioning and business development efforts.

Responsibilities:

• Develops clear, structured narratives for executive presentations, business development materials, and strategic initiatives
• Authors polished, client-ready PowerPoint presentations from initial outline through final delivery, including storyline development, slide writing, and visual design
• Takes ownership to translate complex concepts, data, and insights into concise, compelling, materials
• Proactively identifies data needs and coordinates inputs across teams to strengthen presentation quality and credibility
• Creates a range of content marketing assets, including patient stories, thought leadership articles, blog posts, email campaigns, and short-form video content
• Synthesizes insights from internal subject matter experts, external research, and market intelligence into differentiated content
• Ensures consistency in tone, messaging, and brand voice across all content formats
• Authors patient-facing materials that clearly explain complex topics in an easy-to-read and empathetic manner
• Manages editorial workflows, review cycles, and approval processes
• Writes and optimizes content for digital channels, including website pages, landing pages, email campaigns, and social platforms
• Supports ongoing website content development and updates, ensuring clarity, consistency, and alignment with brand and business priorities
• Executes and manages email marketing campaigns, including copy development, deployment, and performance tracking
• Applies basic performance insights (open rates, engagement, conversions) to refine messaging and improve effectiveness over time

Requirements:

• BA/BS in Marketing, Communications, Business, or related discipline, or equivalent professional experience
• Minimum of five (5) years of experience in content marketing, digital marketing, marketing strategy, or related roles
• Demonstrated expertise in developing high-quality PowerPoint presentations, including both writing and design
• Exceptional writing and editing skills across formats, with the ability to translate complex topics into clear, compelling content
• Strong organizational skills with the ability to manage multiple priorities and deadlines simultaneously
• High level of independent judgment, initiative, and attention to detail
• Strong collaborator with the ability to work cross-functionally and synthesize input from diverse stakeholders
• Experience working in healthcare, rare disease, or with pharma manufacturers
• Familiarity with HubSpot or similar marketing automation platforms
• Comfort with AI tools and willingness to experiment