Lead Product Manager - Marketing and Sales Technology

UKG is a Workforce Operating Platform that focuses on workforce understanding and empowering talent. They are seeking a highly strategic Lead Product Manager to drive key initiatives within their Marketing and Sales technology ecosystem, owning the product strategy and roadmap for various capabilities including Account-Based Marketing and Marketing Automation.

Responsibilities:

• Define and evolve the product vision, strategy, and roadmap for:
• ABX (Account-Based Experience) capabilities
• Conversational AI engagement platforms
• Marketing Automation and campaign orchestration
• Align product investments to measurable business outcomes such as:
• Pipeline generation
• Conversion optimization
• Buyer engagement
• Sales productivity
• Marketing efficiency
• Translate enterprise GTM strategy into scalable product capabilities and operational workflows
• Drive prioritization decisions using customer insights, data, business impact, and technical feasibility
• Lead the evolution of UKG’s ABX ecosystem spanning:
• Buying groups
• Intent data
• Account engagement
• Persona targeting
• Pipeline attribution
• SDR/BDR orchestration
• Partner with Marketing and Sales stakeholders to operationalize account-centric and contact-centric engagement models
• Define measurement frameworks and KPIs for ABX success, including:
• Engaged accounts
• Buying group penetration
• Pipeline influence
• Opportunity creation
• Velocity improvements
• Own the deployment and optimization strategy for conversational AI solutions, including Qualified
• Define conversational engagement use cases across:
• Website engagement
• Inbound conversion
• SDR acceleration
• Buyer routing
• AI-assisted qualification
• Partner with Sales and Marketing teams to improve visitor-to-pipeline conversion
• Drive experimentation, personalization, and AI-driven engagement optimization
• Lead product direction for Eloqua and associated marketing automation capabilities
• Improve scalability, governance, segmentation, lead/contact lifecycle management, and campaign orchestration
• Partner with Marketing Operations and Revenue Operations teams to modernize:
• Nurture programs
• Engagement tracking
• Attribution frameworks
• Data quality standards
• Ensure platform capabilities support both enterprise-scale campaigns and targeted ABX motions
• Serve as the connective layer between:
• Business stakeholders
• Engineering teams
• Business Systems Analysts (BSAs)
• Data & analytics teams
• Architecture & operations
• Drive alignment across business and technology organizations through clear prioritization, roadmap communication, and outcome-based planning
• Facilitate workshops, requirement definition, backlog prioritization, and release planning
• Continuously identify and validate customer and business problems
• Conduct stakeholder interviews, workflow analysis, and data-driven discovery
• Validate assumptions before scaling solutions
• Partner with design and engineering early in the ideation process
• Focus on business outcomes rather than feature delivery
• Define clear success metrics and measurable impact for initiatives
• Use experimentation, iteration, and learning loops to improve outcomes
• Translate strategy into executable roadmaps and prioritized backlogs
• Ensure delivery teams understand the 'why' behind initiatives
• Balance short-term operational needs with long-term platform scalability
• Build strong trust-based relationships with executive and operational stakeholders
• Communicate product direction clearly across technical and non-technical audiences
• Influence decision-making through data, strategy, and customer insight
• Define and monitor KPIs, adoption metrics, engagement trends, and funnel performance
• Use analytics to identify optimization opportunities and inform prioritization
• Drive a culture of evidence-based decision-making

Requirements:

• 8+ years of Product Management experience in enterprise SaaS, Marketing Technology, Sales Technology, or Revenue Technology domains
• Strong understanding of: Account-Based Marketing (ABM/ABX) and Marketing Automation Platforms
• Conversational AI / chat engagement platforms
• Lead-to-opportunity lifecycle management
• Experience working closely with: Engineering teams, Architects, Business Systems Analysts (BSAs), Revenue Operations, Marketing Operations
• Proven ability to lead cross-functional initiatives across complex enterprise environments
• Strong analytical, communication, and stakeholder management skills
• Experience defining KPIs, product success metrics, and operational reporting
• Experience with: Eloqua
• Qualified
• Salesforce
• 6sense
• Revenue intelligence and attribution platform
• Familiarity with contact-centric GTM models and buying group strategies
• Experience in B2B SaaS or enterprise GTM environments
• Knowledge of AI-driven engagement and personalization strategies