Growth Marketing Manager

Charlie Health is a rapidly growing organization focused on providing personalized, virtual care for behavioral health treatment. They are seeking a Growth Marketing Manager to own and scale their paid marketing ecosystem across B2C and B2B audiences, driving awareness and patient acquisition.

Responsibilities:

• Own and scale all paid channels including Google, Meta, and other digital platforms; oversee campaign strategy, execution, optimization, and budget management
• Develop full-funnel paid strategies for both B2C (patient acquisition) and B2B (referral partner and talent acquisition) initiatives
• Lead creative and messaging strategy for paid campaigns in partnership with Content, Design, and Product Marketing—ensuring assets are optimized for performance and aligned with brand and clinical standards
• Design and execute testing roadmaps including ad creative, audience segmentation, landing page variations, and bidding strategies
• Monitor and analyze campaign performance across platforms, maintaining dashboards and producing actionable insights that inform ongoing optimization and broader growth strategy
• Collaborate cross-functionally with Growth Strategy, Admissions, Outreach, and Talent teams to align paid performance with business goals and downstream metrics
• Identify and pilot new paid opportunities and channels to diversify acquisition efforts and expand reach
• Own vendor and agency relationships, staying current with best practices, algorithm updates, and competitive trends in digital marketing

Requirements:

• Bachelor's degree in Marketing, Business, or a related quantitative field
• At least 3-5+ years of hands-on experience managing paid search and paid social campaigns at scale (agency or in-house)
• Proven track record of optimizing campaigns for performance (CPA, CPL, ROI) across multiple platforms including Google Ads and Meta Ads Manager
• Strong analytical skills; proficiency in Excel/Sheets, Google Analytics (GA4), and other reporting tools or data visualization platforms
• Experience managing budgets, pacing, and performance reporting across large and complex campaigns
• Comfort working across B2C and B2B funnels, with familiarity in lead generation and recruitment marketing a plus
• Excellent project management, communication, and cross-functional collaboration skills
• Ability to thrive in a fast-paced, high-growth startup environment and manage multiple priorities simultaneously
• Based in or within 75 minutes of New York City, with ability to work a hybrid schedule (4 days/week in office)