Channel Marketing Manager

Wellhub is a company focused on revolutionizing workplace wellness by connecting employees to various wellness partners. They are seeking a Channel Marketing Manager to define and execute strategies that drive growth through partnerships, creating a comprehensive marketing program to engage key channel partners effectively.

Responsibilities:

• Architect and launch the foundational Channel Marketing program at Wellhub, defining the core processes, metrics, and scalable playbooks for partner engagement
• Develop a tiered marketing strategy that maps to the unique needs and integration points of our key partner types, including the Benefits Broker Channel and Platform Integration Channel
• Create, manage, and scale a comprehensive library of partner-facing marketing assets, collaborating with Field Marketing for localization and activation
• Lead the development and execution of joint value propositions, positioning, and co-marketing budgets for key strategic partners
• Own the marketing and execution for Wellhub's largest channel partner events of the year, including annual summit sponsorships, broker conferences, and custom webinars
• Collaborate closely with the Channel Partner Sales, Product Marketing, Content, Demand Generation, and Paid Media teams to ensure consistent messaging and a seamless handover of partner-generated leads
• Track, analyze, and report on channel marketing performance metrics, identifying areas for optimization and demonstrating the ROI of marketing investments
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness

Requirements:

• A minimum of 4+ years of professional experience in B2B Marketing, including at least 2 years in a dedicated Channel Marketing or Partner Marketing role
• A proven builder with a track record of establishing a marketing program or major initiative from the ground up within a fast-paced environment
• An autonomous marketer who demonstrates G4 level capabilities, including ownership of a critical domain and the ability to influence cross-functional peers and senior stakeholders
• An exceptional communicator with top-tier written and verbal communication skills and the ability to articulate complex concepts clearly to both internal and external audiences
• A highly organized self-starter who is proactive, comfortable managing multiple projects simultaneously, and possesses a strong bias for action
• A strong understanding of the Health Benefits, HR Technology, or Payroll/HRIS ecosystem
• Prior experience with vendors like Sequoia, ADP, or Paychex is highly desired