Shopper Marketing Manager

ForceBrands is a fast-growing agency supporting innovative better-for-you and emerging CPG brands. They are seeking a Shopper Marketing Manager to develop and execute shopper marketing programs across various retail channels and manage in-store activations while collaborating cross-functionally to scale high-growth brands.

Responsibilities:

• Develop and execute shopper marketing programs across grocery, mass, club, natural, and regional retail channels
• Manage in-store activations, including sampling, merchandising, signage, displays, couponing, and retailer programs
• Own project timelines, budgets, deliverables, forecasting, and execution across multiple client accounts and brands
• Serve as the primary day-to-day contact for assigned shopper marketing clients and provide proactive strategic recommendations
• Partner with retailers, vendors, merchandising partners, and creative teams to ensure seamless execution
• Build shopper marketing calendars, retailer activation plans, and promotional roadmaps
• Manage vendor relationships, program logistics, and retailer submission deadlines
• Analyze campaign performance and deliver post-program recaps with actionable insights
• Support both strategic planning and hands-on execution within a fast-paced, high-growth agency environment

Requirements:

• 2+ years of shopper marketing, trade marketing, customer marketing, or shopper agency experience within CPG
• Experience across grocery, mass, club, natural, and regional retail channels
• Hands-on experience executing shopper marketing programs including in-store activations, merchandising, sampling, and retailer programs
• Strong organizational, communication, project management, and client-facing skills
• Ability to balance strategy and execution in a fast-paced, entrepreneurial environment
• Adaptable, collaborative, low ego, gritty, and eager to learn
• Analytical mindset with the ability to interpret data and shopper insights
• Agency experience strongly preferred, particularly within shopper marketing
• Emerging or mid-market CPG experience preferred, especially within better-for-you or natural brands
• Senior-level candidates should demonstrate stronger client leadership, presentation skills, and experience managing larger, more complex accounts