Senior Manager, Performance Marketing - North America

Motorola Solutions is a global leader in public safety and enterprise security, committed to helping keep people safe. They are seeking a Senior Manager to lead Performance Marketing across North America, focusing on unifying paid media, ABM, and digital demand generation to drive pipeline growth and measurable business outcomes.

Responsibilities:

• Define and lead the North America performance marketing strategy across:
• Paid Search (Google Ads, Microsoft Ads)
• Paid Social (LinkedIn, Meta)
• Demand Generation (YouTube, Display, Programmatic)
• Translate global and regional GTM priorities into scalable, measurable campaign plans
• Manage and optimize multi-million-dollar media budgets
• Own performance metrics tied to business outcomes:
• Pipeline generation
• Cost per opportunity
• Conversion rates across funnel stages
• Shift focus from lead volume to qualified pipeline and revenue contribution
• Partner with Sales and SDR teams to improve lead quality, follow-up, and conversion
• Lead the development and execution of account-based marketing (ABM) programs
• Align account selection, messaging, and activation with Sales and Field Marketing
• Leverage intent data (e.g., ZoomInfo), CRM audiences, and first-party data for targeting and personalization
• Lead and develop a team of performance marketers across North America
• Unify paid media execution and regional campaign strategy into a single operating model
• Establish scalable processes for campaign intake, prioritization, and execution
• Oversee end-to-end campaign lifecycle, planning, launch, optimization, and reporting
• Ensure best practices across audience targeting, creative and messaging, landing page performance
• Drive continuous testing across channels (PMax, Demand Gen, AI-driven formats)
• Ensure robust tracking and attribution across platforms (Google Ads, GA4, HubSpot, Salesforce)
• Translate performance data into actionable insights and strategic recommendations
• Partner closely with, field Marketing (regional alignment), sales & SDR teams (pipeline and follow-up), SEO & web teams (conversion optimization) and product Marketing (messaging and positioning)
• Act as the central connector between digital marketing and revenue team

Requirements:

• 6+ years of experience in performance marketing, digital demand generation, or growth marketing
• Strong expertise in paid media (Google Ads, LinkedIn, Meta)
• Experience managing multi-channel campaigns and significant media budgets
• Proven ability to drive pipeline and revenue impact, not just leads
• Experience with ABM strategies and intent-based marketing
• Familiarity with marketing and CRM platforms (HubSpot, Salesforce, GA4)
• Experience working in B2B or enterprise environments
• Strong leadership and stakeholder management skills