Marketing Manager

Metronet is one of the nation’s fastest-growing fiber-optic powerhouses, dedicated to building communities through connectivity. The Marketing Manager role involves strategic leadership in overseeing marketing operations, initiatives, and budget management to drive market share and revenue growth.

Responsibilities:

• Develop and execute the annual marketing plan aligned with lead generation and revenue goals across SMB, GEM, Carrier, and Channel segments. Set priorities and guide the team to deliver campaigns on time and on strategy
• Lead the planning and execution of multi‑channel marketing campaigns. Define success metrics, oversee performance reporting, and manage marketing automation and email nurture programs
• Ensure consistent brand messaging and positioning across all marketing channels. Maintain brand standards and provide guidance to internal teams and agency partners
• Oversee marketing communications to ensure clear, consistent messaging for prospective and existing customers
• Direct the development of content across digital channels, including websites, email, social media, sales collateral, and case studies
• Manage marketing support for local events and community engagement initiatives, while overseeing the marketing budget and vendor, agency, and platform relationships
• Track and report on key marketing performance metrics to evaluate effectiveness and inform future strategy
• Other job-related duties as requested

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 10+ years of marketing leadership and people management experience
• Required software experience includes Salesforce; Microsoft Office (Excel, Word, PowerPoint); social media management platforms such as Hootsuite and Buffer; marketing automation and email tools including Marketing Cloud; Craft CMS; and project management software such as Basecamp
• Telecommunications industry experience a plus
• Willingness to work as a team and independently
• Must be legally authorized to work in the U.S
• Proven ability to set strategic marketing directions and build, develop, and lead high‑performing teams
• Experience building and evolving brands, including customer insights and brand measurement that drive business growth
• Strong project management and cross‑functional collaboration skills; ability to influence and build trust across the organization
• Demonstrated success delivering customer‑focused marketing solutions
• Hands‑on leader with the ability to manage team capacity across multiple priorities
• Understanding of brand strategy, business objectives, and brand consistency across all marketing channels and materials
• Experience with digital marketing and website analytics
• Travel as needed for department/company meetings