VP, Product Marketing

Majesco is a leader in AI-native solutions for the insurance and pension markets. They are seeking a Vice President of Product Marketing to lead product positioning, go-to-market strategy, and sales enablement, collaborating closely with various teams to enhance market presence and drive business growth.

Responsibilities:

• Define and lead product marketing strategy across Majesco’s portfolio, aligning launches, campaigns, and enablement to company growth priorities
• Build segment-specific go-to-market plans for new offerings, releases, and strategic initiatives across P&C, L&AH, digital, data, and AI-related solutions
• Partner with product and executive leadership to shape market-ready narratives, launch plans, and competitive differentiation
• Own the company’s product positioning and messaging architecture, ensuring Majesco communicates a clear and compelling value proposition to multiple audiences
• Develop messaging frameworks that reflect Majesco’s breadth across P&C, L&AH and Pension and Benefits
• Ensure consistency and relevance of messaging across web, campaigns, presentations, events, analyst interactions, and sales tools
• Lead the development of high-impact sales content, including battlecards, pitch decks, value frameworks, persona messaging, competitive tools, launch kits, and solution narratives
• Equip sales and customer-facing teams with clear content that improves market conversations, strengthens differentiation, and supports revenue growth
• Partner closely with sales leadership to identify field needs, sharpen value communication, and improve conversion through more effective product storytelling
• Build a disciplined market and competitive intelligence capability that informs product strategy, messaging, and campaign priorities
• Monitor insurer trends, buyer needs, competitor positioning, and market shifts to recommend actionable changes in messaging and go-to-market motions
• Turn market insight into practical guidance for product, sales, and executive stakeholders
• Guide the creation of solution-focused solution narratives, customer evidence, and executive-ready content
• Partner with brand, communications, demand generation, and events teams to ensure product marketing content supports both awareness and pipeline goals
• Support customer and prospect storytelling that highlights Majesco’s ability to help insurers move faster, modernize operations, and improve customer experience
• Serve as the primary bridge between marketing and product leadership, with strong partnership across sales, strategy, services, customer teams, and executive staff
• Influence roadmap communication, launch readiness, and field alignment without creating unnecessary complexity
• Build and lead a high-performing product marketing team, setting clear priorities, operating rhythms, and measurable outcomes

Requirements:

• 12+ years of experience in product marketing, solution marketing, or related B2B enterprise marketing roles
• Significant experience in software, SaaS, platform, or technology-enabled services environments
• Proven success leading positioning, messaging, launches, and sales enablement for complex product portfolios
• Experience partnering closely with product management and sales leadership
• Strong executive communication and presentation skills
• Demonstrated ability to lead and develop high-performing teams
• Strong analytical mindset with the ability to turn market insight into action
• Experience in insurance technology, fintech, or highly regulated industry markets
• Familiarity with core systems, digital platforms, analytics, cloud, or AI-based product narratives
• Experience marketing to multiple buyer personas, including business, operations, technology, and product leaders within enterprise accounts
• Background supporting both new logo growth and customer expansion motions