Marketing Ops Manager

Axiad is an identity security company tackling critical threats posed by compromised credentials. They are seeking a Marketing Ops Manager to own the planning, execution, and optimization of events that drive awareness, engagement, and revenue.

Responsibilities:

• Own the full lifecycle of Axiad’s event program—industry conferences, Gartner Summits, Identiverse, regional field events, workshops, executive dinners, and webinars
• Build event strategies aligned to corporate priorities, product launches, and campaign themes (e.g., Shift Happens)
• Lead all planning logistics: vendor sourcing, budgeting, contracts, booth design, A/V, shipping, setup, swag, and run-of-show
• Partner with Sales, RevOps, and Marketing on pre-event promotion, lead capture workflows, ABM targeting, and post-event nurture
• Align on event strategy, booth duty schedules, executive briefings, and customer activities
• Drive follow-up motions that turn webinar views and badge scans into qualified conversations and pipeline
• Collaborate on social media to drive awareness and event leads
• Collaborate with Design to bring our visual identity to life—booths, signage, swag, themed experiences, customer dinners, and giveaways
• Ensure all event materials reinforce Axiad’s messaging
• Track budgets, deadlines, deliverables, and cross-team dependencies like a seasoned air-traffic controller
• Own event scorecards, KPIs, and reporting: leads, meetings, pipeline influence, and operational improvements
• Identify opportunities to level-up experiences, technologies, vendors, and formats
• Act as the connective tissue across Product, Marketing, Sales, and Customer Success
• Support other marketing GTM motions as needed

Requirements:

• 4–7+ years of B2B event marketing experience (cybersecurity or enterprise SaaS preferred)
• Proven success managing large conferences, trade shows, and field events end-to-end
• Strong project management and vendor-management skills—organized, calm under pressure, unfazed by the occasional fire drill
• Comfortable collaborating across Sales, Marketing, Product, and Exec teams
• Ability to translate technical or complex products into engaging event experiences
• A data-informed approach to measuring success, ROI, and pipeline impact
• Creativity with a dash of humor—you're the type who can turn badge ribbons, socks, or a booth theme into a moment people remember
• Experience supporting both commercial and regulated/federal audiences a plus
• Not required but bonus: familiarity with platforms like HubSpot, Salesforce, Confluence, Figma, Canva, or Adobe Creative Suite