Principal Analyst, Growth Marketing

Upstart is a leading AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. The Principal Analyst, Growth Marketing will serve as the lead analytics partner for digital marketing efforts, applying advanced analytics to support growth strategies and decision-making across multiple channels.

Responsibilities:

• Partner cross-functionally with channel owners, product, and engineering leaders to set the growth strategy and analytics roadmap across digital channels and products at Upstart
• Lead the evolution of measurement beyond traditional click-based attribution, incorporating approaches such as marketing mix modeling (MMMs), mobile marketing measurement, and geo-based incrementality testing to develop a more complete view of performance
• Effectively use analytics to understand user behavior, funnel performance, and the impact of growth investments, and make proactive recommendations to improve efficiency and scale
• Design and conduct quantitative analyses and experiments to test hypotheses, helping prioritize the highest-impact opportunities across channels and products
• Collaborate with Analytics Engineering and Engineering to uplevel growth data capabilities, enabling new measurement approaches and accelerating time to insight as the business expands

Requirements:

• Strong analytical and quantitative background with at least 10+ years professional experience, preferably in marketing, growth or product analytics
• Deep expertise in applying analytics and data science techniques to drive impacts in growth and marketing organizations, such as attribution models, customer lifetime values, ROI frameworks, a/b testing, etc
• Proven track record designing and interpreting incrementality experiments, geo-lift tests, or MMM-based growth measurement
• Proficiency in data analysis tools (SQL, Python / R, Looker / Mode / Tableau, etc.)
• Degree in Analytics, Data Science, Economics, Engineering, Mathematics or other quantitative field
• Strong communication and analytical storytelling skills, experience deriving actionable insights from analysis, a well-balanced rigorous and creative approach to solving difficult and unstructured problems
• Experience in technology, marketplace, fintech companies with knowledge of consumer financing
• Ability to craft executive-ready narratives around complex business or performance topics, leveraging visualization and dashboards to successfully influence and drive C-level decision-making
• Experience in coaching and mentoring junior team members on technical subjects