Demand Generation Lead

Mistral AI is a cutting-edge AI company at the forefront of the generative AI revolution. They are seeking a Demand Generation Lead to own, build, and scale their demand generation function, defining strategy and implementing a data-driven, multi-channel demand engine to drive predictable revenue growth.

Responsibilities:

• Develop and implement demand generation strategies aligned with business objectives and revenue targets
• Plan, execute, and optimize multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)
• Drive top-of-funnel lead generation and implement nurturing programs to move prospects through the sales funnel
• Build and organize lead flow through website optimization (CTAs, landing pages, conversion paths)
• Manage campaign budgets and allocate resources effectively to maximize ROI
• Analyze campaign performance and use data-driven insights to optimize efforts
• Collaborate with Product Marketing to develop compelling content, offers, and messaging
• Coordinate with third-party agencies to execute content, events, and syndication programs
• Ensure consistent branding and positioning across all demand generation initiatives
• Own the demand gen tech stack: MarkOps platforms, ABM tools and marketing analytics tools
• Stay current with the latest demand generation technologies and trends