Creative Strategist - Ecommerce Performance Marketing

4AM Media operates three DTC brands in health, cleaning, and pets, and is seeking a Direct Response Creative Strategist to bridge the gap between ideas and profitable traffic. This role involves generating creative strategies, writing direct response copy, and collaborating with various teams to ensure successful product launches and marketing campaigns.

Responsibilities:

• Generate new angles for products and write landing pages and ad creative briefs
• Mock up funnels, write copy, and hand it to the development team to build
• Build offers, funnels, landing pages, and ad creative briefs for new product launches
• Conduct competitor teardowns and translate findings into testable copy and creative briefs
• Write direct response copy including long-form sales copy, advertorials, video scripts, hooks, headlines, ad copy, email, and SMS
• Run research loops across customer reviews, support tickets, and competitor ad libraries to inform creative decisions
• Mock up landing pages, funnels, and other artifacts needed for development
• Write detailed creative briefs for ad creatives that include angles, hooks, proof points, and success criteria
• Be accountable for the performance of the creative produced, analyzing metrics and iterating as necessary
• Utilize AI tools to enhance creative workflows and increase output
• Collaborate closely with media buyers to align on testing and execution of creative strategies

Requirements:

• 5+ years writing direct response copy for DTC ecommerce: long-form sales pages, advertorials, video scripts, ad copy, hooks at scale
• Proven creative against meaningful paid media spend. You've written work that drove measurable performance against $1M+/month in Meta or Google acquisition spend
• Strong fluency in Meta Ads Manager and the metrics that matter for performance creative: hook rate, hold rate, thumb stop, CTR, CPC, CPM, conversion rate, AOV. You can navigate the platform without help
• Demonstrated research process across customer reviews, surveys, support data, competitor ad libraries, Amazon and TikTok Shop, Reddit, and AI-assisted synthesis
• Working understanding of consumer psychology and how to apply it through copy and visuals
• Hands-on prototyping ability. You can mock up landers, funnels, PDPs, quizzes, offer pages, and upsells in Claude Design, Figma, Webflow, or similar. Not pixel-perfect designs, but functional prototypes with real copy that dev can build from
• Active use of AI in your creative workflow, with a clear POV on what it does well and where it falls short
• Hyper-organized. You run multiple concurrent angles, funnels, and tests across 3 brands without dropping balls. You have systems for tracking what's in production, what's shipping this week, and what's queued
• Self-starter, no handholding. You walk into a startup environment and build. You figure out what's missing and either build it or flag what you need. The wrong person needs a manager to assign them tasks. We're hiring a builder
• Strong written and verbal communication. You can hold your own in a strategy conversation with the CEO and a tactical conversation with a buyer in the same hour
• Proactive remote operator. You take initiative to connect with the in-office team and other remote teammates. You don't wait to be looped in — you loop yourself in