Senior Content Marketing Strategist

Automattic is the world’s leading enterprise content management platform, helping top companies create innovative digital experiences with WordPress. The Senior Content Marketing Strategist will own the content strategy, focusing on brand authority and pipeline acceleration through effective content planning, original research, and SEO strategies.

Responsibilities:

• Translate business priorities into a content plan that spans the buyer journey, from category POV to bottom-funnel enablement
• Run intake from PMM, Sales, and IMM partners; prioritize what makes the calendar and what gets cut
• Ship research reports every quarter, each anchored in proprietary data and a take worth defending
• Design the research, run the analysis, write the narrative
• Source the data from VIP customer interviews, owned-platform performance, and commissioned audience surveys
• Set strategy for how we win on traditional search and LLM-driven discovery—ChatGPT, Claude, Perplexity, AI Overviews
• Identify must-win queries, build the playbook for earning citation and traffic, and close the loop on what’s working
• Brief SEO contractor partners on execution; own the on-page strategy and the call on where to invest next
• Author and maintain the brand voice and usefulness/nerdiness rubric that every piece of content runs against—your work and the team’s
• Evolve it as the brand evolves; audit drifts back into the standard rather than letting them accumulate
• Own the team’s read on its own performance—blog rankings and sessions, GTM campaign LP and email performance, tentpole engagement and afterlife
• Make the refresh/retire calls, lead post-campaign retros with IMM partners, and close the loop on what actually drove pipeline
• Spot the moments worth jumping on—competitor news, industry milestones, NASA-style cultural openings—and drive a fast play with the agent stack
• Own the customer-stories engine end-to-end: intake from customer-facing teams, candidate pipeline, customer relationship coordination, interview prep, video shoots (remote or on-site with a crew), the written piece itself, and editorial direction across both written and video assets
• Manage the team’s contractor partners across SEO, copywriting, and PR-content coordination
• Make the call on what stays contracted, what comes in-house, and what moves to AI agents as the tooling matures
• Set the quality and velocity bar; hold the team to it

Requirements:

• 8+ years in B2B SaaS content marketing, ideally enterprise SaaS or technology
• Track record of driving original research reports—multiple shipped, with measurable impact on brand authority and pipeline
• First-class writing and editing ability; you can distill complex subjects clearly for a sophisticated enterprise audience
• Hands-on AI fluency—you use AI agents and LLM tools daily and can show specific examples of how you've built or implemented them
• Strong measurement conviction—you can name the right metrics for content at this stage and report on them holistically
• Experience marketing to CMOs, CTOs, or CIOs
• Familiarity with GA4, Looker Studio, SEMRush, Ahrefs, Salesforce, HubSpot, and Parse.ly for pipeline and attribution reporting
• Experience leading content strategy in a contractor-heavy or hybrid in-house/contractor model
• Bachelor's degree or equivalent professional experience
• Market expertise. Experience in B2B marketing to CMOs, CTOs, or CIOs in media, public sector, and the enterprise (fintech, manufacturing, B2B SaaS)