Senior Marketing Manager, Public Sector

UiPath is committed to creating category-leading enterprise software that unleashes the power of automation. They are seeking a Senior Marketing Manager for the Public Sector to shape and execute marketing strategies that drive awareness and generate demand in this high-impact segment.

Responsibilities:

• Own and drive the marketing strategy for UiPath’s public sector segment, aligning with sales, partner, and industry leadership to meet revenue and pipeline goals
• Lead demand generation programs designed to build awareness, support the creation of new opportunities, and accelerate pipeline for federal, state, and local government accounts
• Plan and execute integrated campaigns digital (in conjunction with the digital team), events, content, thought leadership, and field programs that target the unique priorities of public sector decision-makers
• Develop positioning and messaging that resonates with government audiences, showcasing UiPath’s impact on mission outcomes, efficiency, compliance, and citizen experience
• Partner with sales and alliances support co-marketing campaigns, pipeline acceleration initiatives, and joint programs with strategic partners and systems integrators
• Drive high-impact events and sponsorships (conferences, roundtables, webinars, roadshows), ensuring UiPath has a strong presence and measurable contribution to demand and pipeline
• Collaborate cross-functionally with product marketing, PR/communications, and demand generation to deliver consistent storytelling and amplification across channels
• Measure and report rigorously on campaign performance, pipeline impact, and ROI to inform investment decisions and drive continuous improvement
• Stay ahead of industry trends in government digital transformation, automation, and AI adoption to guide messaging and thought leadership

Requirements:

• 7–10 years of B2B marketing experience, with at least 3+ years in public sector marketing (federal is a must) and 2+ years working for a tech/software company
• Proven success in designing and executing integrated marketing campaigns that drive measurable demand generation, pipeline creation, and revenue impact
• Deep understanding of the public sector buying cycle, procurement processes, and compliance considerations
• Experience with digital marketing channels, field marketing, demand generation, and partner co-marketing
• Strong written and verbal communication and storytelling skills, with the ability to influence stakeholders and simplify complex technology
• Analytical mindset with the ability to interpret data, measure performance, and optimize programs based upon KPIs
• Collaborative team player who thrives in a fast-paced, global, high-growth environment
• Experience with marketing tools and platforms (Salesforce, Marketo, 6 Sense etc.)
• Utilization of AI tools in Marketing campaigns and other role related responsibilities
• Candidates must be authorized to work in the United States for this role